Business Development Representative
About The Position
Trulieve’s corporate culture is focused on providing quality, safe, and reliable products. People join Trulieve to make a direct impact on patients’ lives and as advocates for cannabis and the people who choose to incorporate it into their lives. We are a rapidly growing team of passionate individuals working together to improve quality of life for the patients we serve. As we continue our national expansion, the Business Development Representative plays a critical role in driving revenue growth and market expansion across Trulieve’s third-party brand partners. This position blends brand representation with field-level sales execution, supporting existing wholesale accounts while actively prospecting and developing new dispensary partnerships. Operating as One Team, we value diversity, inclusivity, and integrity, and we are seeking individuals who are energized by building relationships, identifying new business opportunities, and supporting sales performance in the field.
Requirements
- 2+ years of experience in field marketing, sales, brand ambassadorship, or account management (CPG or cannabis preferred)
- Effective communication, collaboration, and organizational skills.
- Proven ability or strong interest in prospecting, lead generation, and supporting sales growth.
- Flexibility of hours – some nights and weekends required.
- Must possess a valid driver’s license and a reliable mode of transportation.
- Must be able to pass a level 1 and level 2 background check.
- Must be at least 21 years of age.
Responsibilities
- Act as a field representative supporting third-party brand partners within assigned wholesale accounts
- Partner with Sales to drive sell-through, improve in-store performance, and support revenue goals
- Actively identify, target, and prospect new dispensary and wholesale accounts within the territory
- Build and maintain strong relationships with dispensary staff, buyers, and key decision makers
- Conduct budtender trainings and product education to increase product knowledge, advocacy, and conversion
- Generate brand awareness by executing in-market support and events
- Monitor product placement, merchandizing, and inventory levels; identify opportunities to improve performance
- Gather competitive insights and provide real-time feedback to Sales and Marketing teams
Benefits
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
