Business Development Representative

Applause • Remote, MA

12d • Hybrid

About The Position

Applause is raising the bar for digital quality and employee experience. Recognized as a Top Workplace, Applause provides award-winning software testing and UX research solutions to top brands. Our fully managed services leverage a global team and the world's largest independent testing community. We improve digital experiences for global innovators like Google, Microsoft, PayPal, Starbucks, Vodafone, and BMW. As a Business Development Representative you will act as the first contact for many Applause prospects with the objective of assisting our field sales team in selling products and services. You will focus on driving early-stage sales cycles, generating qualified outbound opportunities, and collaborating closely with marketing and sales teams. Successful candidates will possess strong communication skills, background in enterprise SaaS or tech industries, and a proven track record in lead generation and customer acquisition.

Requirements

• Ability to learn and execute outbound prospecting and account development strategies across assigned markets and accounts.
• Strong communication skills with an interest in building a career in B2B sales, SaaS, technology, or a related field.
• Comfortable learning and using sales and prospecting technology, such as CRM, sales engagement, and lead generation tools.
• Exceptional interpersonal skills, a collaborative team-first orientation, and a proven aptitude for engaging and influencing key stakeholders.
• Driven, self-motivated, and results-oriented with a strong sense of urgency to bring initiatives to completion.
• Creative problem solver with strong leadership skills to translate ideas into effective execution.
• Willingness to work from our Framingham, MA corporate office 1–2 days per week

Nice To Haves

• Previous sales experience is a plus.
• Bachelor’s degree preferred.

Responsibilities

• Cultivate high-quality outbound sales opportunities within targeted industry accounts, ensuring each prospect is thoroughly diagnosed for business challenges, mapped to Applause solutions, and qualified based on infrastructure, timeline, and budget.
• Serve as the primary liaison for inbound inquiries within your territory, qualifying potential leads before transitioning them to the appropriate sales executive.
• Contribute to the success of regional marketing initiatives, events, and solution-specific campaigns.
• Partner with sales executives to execute strategic territory planning and perform deep-dive research into key industry verticals.
• Articulate a compelling value proposition tailored to every prospect while working in lockstep with sales to convert new opportunities.
• Maintain meticulous records and pipeline forecasts within Salesforce.com, utilizing advanced prospecting tools such as LinkedIn and Hoovers to maximize efficiency.
• Engage in proactive tele-prospecting and qualification across both targeted and non-targeted accounts.
• Meet or exceed monthly and quarterly objectives for pipeline generation and forecasting to ensure field sales has a steady stream of qualified prospects.
• Develop and present comprehensive business acquisition strategies for your assigned region, outlining specific activity goals, key performance milestones, and necessary resources.

Benefits

• Flexible work environment
• Opportunities for career advancement
• Structured onboarding
• In-house knowledge sessions
• Access to thousands of virtual courses available on demand
• Supportive culture that emphasizes teamwork, innovation and transparency
• Competitive compensation strategy designed to support your physical and mental well-being, promote work-life balance, and fuel your professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level