Business Development Representative
About The Position
We are looking for a highly motivated Business Development Representative (BDR) to drive pipeline generation through a combination of strategic outbound prospecting and lead nurturing. This role sits within the Growth Marketing team and plays a critical part in driving new business opportunities by engaging prospects, nurturing interest over time, and creating high-quality meetings for the sales team. You will be responsible for identifying and engaging target accounts, uncovering business challenges, and initiating meaningful conversations with decision-makers across the food, certification, and regulatory landscape. This is a performance-driven, front-line revenue role suited for someone who is proactive, persistent, and comfortable operating in a high-activity, target-driven environment.
Requirements
- 1–3 years of experience in business development, sales, or SDR/BDR roles
- Proven experience in cold outreach and pipeline generation
- Based in the United States
Nice To Haves
- Familiarity with tools such as Salesforce, Outreach/Salesloft, ZoomInfo, Apollo, or similar platforms
- Experience managing longer lead nurture cycles and outbound prospecting simultaneously
- Exposure to event-based prospecting and campaign alignment
Responsibilities
- Execute multi-channel outbound prospecting (phone, email, LinkedIn, video, and creative outreach) to generate new business opportunities
- Identify and engage key stakeholders within target accounts and buying groups
- Consistently achieve monthly and quarterly targets for meetings booked and pipeline generated
- Manage and nurture early-stage leads and contacts over time through structured outreach and follow-up
- Engage prospects who are not yet sales-ready and move them toward qualified conversations
- Support follow-up and qualification of website-driven agentic AI inquiries where applicable
- Maintain consistent engagement through personalized, multi-touch cadences
- Conduct initial discovery conversations to understand prospect needs, challenges, and priorities
- Apply structured qualification frameworks to assess opportunity quality
- Clearly communicate value propositions aligned to customer pain points
- Navigate organizations to identify and engage multiple decision-makers and influencers
- Build early-stage relationships and generate interest across target accounts
- Personalize outreach strategies to increase engagement and response rates
- Partner with Marketing to align prospecting efforts with active campaigns and content
- Support event-driven prospecting, including pre-event outreach, meeting booking, and post-event follow-up
- Work closely with Account Executives to align on target accounts and outreach strategy
- Ensure seamless handoff of qualified opportunities with clear context and next steps
- Maintain accurate activity tracking and pipeline updates in Salesforce and sales engagement tools
- Manage outreach cadences and continuously optimize for conversion performance
- Meet defined KPIs across activity, meetings, and pipeline contribution
- Capture insights from prospect conversations and share feedback with sales and marketing teams
- Contribute to improving messaging, targeting, and campaign effectiveness
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
