Business Development Representative
About The Position
LION is a high-growth company focused on delivering innovative fire and safety training solutions to customers across multiple industries. As we continue to scale, we are building a more structured approach to pipeline creation and customer engagement. The Business Development Representative (BDR) plays a critical role in this effort by generating and qualifying new sales opportunities through a combination of outbound prospecting and follow-up on marketing-driven initiatives. This role is focused on creating consistent top-of-funnel activity and ensuring Account Managers are engaged with qualified, sales-ready prospects. This position is ideal for a motivated, high-energy individual who thrives in a performance-driven environment and is comfortable executing structured, high-volume outreach while engaging prospects in meaningful conversations.
Requirements
- 1–3 years of professional experience in sales, business development, or customer-facing roles
- Strong communication skills with the ability to engage prospects over phone and email
- Comfortable with high levels of outbound activity and working toward performance targets
- Highly organized with strong attention to detail and follow-up
- Coachable, competitive, and motivated to improve performance over time
Nice To Haves
- Familiarity with CRM systems (Salesforce preferred) and tools like LinkedIn Sales Navigator is a plus
Responsibilities
- Execute high-volume outbound outreach (calls, emails, and LinkedIn) into defined target segments and account lists
- Consistently follow structured outreach campaigns to engage new contacts and generate interest
- Maintain disciplined follow-up to maximize response rates and engagement
- Engage prospects to assess fit, interest, and potential alignment with LION’s solutions
- Ask targeted questions to understand basic needs, current state, and level of interest
- Identify and qualify decision-makers and key stakeholders within target accounts
- Schedule qualified meetings for Account Managers based on defined criteria
- Ensure smooth handoff of qualified prospects, including clear notes and relevant context
- Maintain accuracy and organization within Salesforce to support pipeline visibility
- Follow up on marketing-driven leads, campaigns, and outreach initiatives in a timely manner
- Provide feedback on lead quality, messaging effectiveness, and market response trends
- Support ongoing efforts to improve conversion from marketing activity to qualified opportunities
- Identify additional contacts within target accounts using tools such as LinkedIn Sales Navigator
- Expand outreach beyond initial contacts to improve coverage within key organizations
- Continuously improve contact data quality and account insights
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
11-50 employees
