Business Development Representative

Jonas Software•Toronto, ON

72d

About The Position

The Company CAST is an award-winning developer of software and hardware solutions for the entertainment, events, and meetings industries. Our flagship products include WYSIWYG, the industry standard for lighting design and pre-visualization, and BlackTrax, a cutting-edge real-time tracking system. For over 30 years, we’ve driven innovation, recognized with 24 patents, two Emmy Awards, and multiple international industry honors. Our technology powers some of the world’s most iconic productions — from the Olympics and Super Bowl halftime shows to Cirque du Soleil, Disney, Apple, and major tours by U2, The Weeknd, and Carrie Underwood. Beyond live entertainment, we partner with global brands including Marriott, Loews, and Encore Global to transform event and production experiences worldwide. Position The Business Development Representative (BDR) plays a key role in driving CAST’s growth by identifying, engaging, and qualifying new business opportunities across global markets. This role is responsible for developing a healthy pipeline of prospects, nurturing relationships, and supporting the sales organization through disciplined outreach and thoughtful client engagement. The BDR combines curiosity, communication, and commercial insight to uncover customer needs, build trust, and create opportunities that align with CAST’s innovative software and hardware solutions. Success in this role requires persistence, collaboration, and a genuine passion for helping customers discover how CAST technology can transform their creative and operational workflows. The role requires a strong blend of technical knowledge, sales capability, and customer engagement. The ideal candidate is proactive, customer-focused, and able to communicate confidently with creatives, technologists, and business partners

Requirements

Minimum 5 years of experience in Sales, Technical Sales, Account Management, or a similar customer-facing role.
Bachelor’s degree preferred.
Strong sales, negotiation, and presentation skills with a track record of exceeding revenue targets.
Ability to install or support commissioning of BlackTrax systems and related technologies (lighting fixtures, projectors, speakers).
Strong communication skills; written, verbal, and interpersonal.
Proficiency with Microsoft 365 and CRM systems (preferably Zoho).
Ability to travel internationally up to 15 days per month.

Nice To Haves

Experience in live events, touring productions, AV installation, theatre, or film is an asset.

Responsibilities

Identify and prioritize prospects across target markets and tailor outreach to drive new opportunities (Business Acumen; Drive for Results).
Conduct demos, workshops, seminars, and presentations to showcase CAST products and support the sales process (Functional/Technical Skills; Presentation Skills).
Engage in proactive outreach (calls, emails, prospecting) to develop and nurture the sales pipeline (Action Oriented).
Support the creation of sales plans aimed at exceeding revenue targets.
Build and maintain strong relationships with new and existing clients to ensure satisfaction and longterm engagement (Customer Focus; Interpersonal Savvy).
Conduct regular follow-ups and identify upsell or cross-sell opportunities based on customer needs.
Address client questions, concerns, and objections with solutions aligned to their goals.
Demonstrate a “client first” mindset, including occasional support outside standard business hours.
Stay current on industry trends, competitor offerings, and client feedback to inform sales strategies (Learning on the Fly; Business Acumen).
Identify emerging opportunities in entertainment, hospitality, architecture, film, and related sectors.
Share insights with the sales team to support planning and positioning.
Partner with Product Development to provide client feedback and support product improvement opportunities (Peer Relationships; Informing).
Work with Marketing to support digital media content, case studies, and in-field promotion of CAST products.
Support in creating product demo materials and presentations.
Represent CAST at trade shows, industry events, and conferences to promote brand visibility (Presentation Skills; Influencing).
Build a strong professional network to support long-term business development.
Assist with resource coordination for installations, demos, and training sessions.
Perform other duties as assigned