About The Position
As we expand our Go-to-Market team, the Business Development Representative will play a foundational role in building a predictable revenue engine and shaping GenLogs’ presence in the market. The Business Development Representative (BDR) drives top-of-funnel pipeline across LSPs, Shippers, and accounts within GenLogs’ commercial auto insurance vertical. This includes working with retailers, wholesalers, carriers, and MGAs. This role requires strong communication skills, curiosity, resilience, and the ability to operate within both mid-market and enterprise outbound motions. Based on experience, candidates may focus on strategic enterprise accounts or mid-market accounts. You will work closely with Account Executives, Product, and Customer Success to understand buyer pain points, refine and develop messaging, and contribute to the broader go-to-market strategy.
Requirements
- 1-3 years of experience selling transportation insurance or selling technology/data solutions to insurance organizations within the transportation and logistics space.
- Strong written and verbal communication skills with attention to detail.
- Comfort with cold outreach and consistent outbound prospecting activity.
- Coachable, driven, and reliable in daily execution and follow-through.
- Experience using Salesforce and sales engagement tools.
- Ability to thrive in a fast-paced, early-stage startup environment.
Nice To Haves
- Experience in SaaS, Logistics, or Insurance (especially commercial auto) is a strong plus.
- Commercial auto insurance industry knowledge preferred, with experience across multiple verticals (e.g., retailers, wholesalers, carriers, MGAs).
Responsibilities
- Research and identify high-quality prospects across logistics and commercial auto insurance verticals.
- Execute consistent multichannel outreach including calls, email, and LinkedIn.
- Tailor outreach to specific workflows across logistics and insurance stakeholders, including underwriting, claims, operations, compliance, and distribution channels.
- Maintain daily activities and expectations to generate a healthy volume of qualified meetings.
- Conduct initial discovery conversations to understand prospect challenges.
- Align prospect pain points with GenLogs’ capabilities, particularly within the commercial auto insurance ecosystem.
- Qualify prospects to sales qualified leads based on defined criteria including fit, need, urgency, and role alignment.
- Schedule meetings for Account Executives with clear, detailed handoff notes.
- Work closely with Account Executives to prioritize accounts and refine outreach strategy.
- Provide ongoing feedback to Product based on prospect objections, market signals, and emerging trends within the commercial auto insurance industry.
- Support GTM initiatives tied to industry events through pre-event booking and post-event follow-up.
- Maintain accurate data, notes, and qualification details in Salesforce.
- Utilize sales engagement tools to improve productivity and streamline outbound workflows.
- Participate in weekly meetings to review performance, account progress, and outbound results.
- Contribute to the evolution of outbound playbooks, ICP profiles, and messaging frameworks.
Benefits
- Employer-covered comprehensive medical, dental, and vision plans
- Employer contribution towards premiums of optional higher-end plans
- Unlimited PTO
- Sick leave
- Company holidays (GenLogs observes all US Government holidays)
- Flexible leave for caregiving and medical needs
- Paid parental leave
- Budget availability for approved professional development courses, certifications, and training
- 100% travel reimbursement for all approved company travel and spending
- 401(k) plan
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
