Business Development & Public Affairs Manager - City

City of Oklahoma City • Oklahoma City, OK

11d • $100,287 - $153,217 • Onsite

About The Position

The Business Development & Public Affairs Manager (BDPAM) will be responsible for leading public relations, community engagement, creative services, and marketing and business development activities for Public Transportation and Parking Department’s (EMBARK) seven service lines. This position will report to the Department Director and serve as a member of the leadership team. The BDPAM will be responsible for establishing strong community and business partnerships; driving ridership and parking customer growth; maintaining strong relationships with the media; developing and implementing business development and marketing plans and strategies that promote brand recognition and a positive perception of Public Transportation and Parking Department (EMBARK) both locally and nationally; overseeing the division’s budget; and serving as an ambassador for Public Transportation and Parking Department’s (EMBARK) brand identity and voice, ensuring that creative collateral, across the organization, represents Public Transportation and Parking Department’s (EMBARK) brand in a unified and effective way. Essential job functions include: Leading, directing, and coordinating the activities of all business development, marketing, public affairs, and creative service activities for Public Transportation and Parking Department’s (EMBARK) family of services by updating related best practices; incorporating up-to-date research, and third-party expertise (e.g., Google, Facebook, Media agency guidelines) to advise division efforts. Serving as Public Transportation and Parking Department’s (EMBARK) Public Information Officer (PIO) and primary liaison with the media and community stakeholders by developing and implementing compelling community engagement and public relations campaigns. Forecasting for future staffing, equipment, materials, and supplies; reviewing and approving department expenditures and implementing adjustments. Utilizing and understanding of EMBARK’s services; developing and overseeing implementation of Public Transportation and Parking Department’s (EMBARK) Business Development and Marketing Plans. Outlining long- and short-term strategies to increase revenue, grow the customer base, and advance Public Transportation and Parking Department’s (EMBARK) brand position by translating brand vision into clear creative direction for our in-house and external creative partners/resources. Providing leadership for the ongoing interpretation of brand guidelines in support of new applications across the organization. Conceptualizing and directing multimedia work including performance creatives, email templates, banner ads, digital videos, offline collateral, content marketing design assets, and social media.

Requirements

• Experience creating and implementing marketing campaigns and programs.
• Experience developing marketing and business development plans and strategies.
• Experience developing, administering, maintaining, and overseeing the division’s annual budget; in conjunction with divisional managers.
• Experience in developing and maintaining good working relationships with other city departments, metro area municipal and county governments, state and federal agencies, planning organizations, business leaders, and elected and appointed officials at the city, county, state, and federal levels in coordination with Executive Staff.
• Experience analyzing marketing and business development environments and developing innovative partnerships and marketing opportunities.
• Experience leading, developing, and implementing effective and equitable public involvement, communication, education, engagement, and promotion strategies that foster community support for organizational initiatives to meet our diverse community’s needs.
• Experience managing crisis communications and emergency responses.
• Skill in hiring, building, and developing an effective team with a reputation for developing visually inspiring and compelling promotional campaigns, creating workable solutions, delivering on commitments, and celebrating accomplishments.
• Skill in implementing promotional programs to promote a positive public image.
• Skill serving as the spokesperson and lead to all media relations and communications including news releases, press conferences, media interviews, and related content delivery.
• Ability to communicate, present, and captivate audiences through written word, oral presentations, and various media platforms to culturally and socioeconomically diverse audiences in a clear and concise manner.
• Ability identifying and collaborating on opportunities to continuously refine Public Transportation and Parking Department’s (EMBARK) brand story and generate widespread awareness, engagement and understanding of Public Transportation and Parking Department’s (EMBARK) vision, mission and strategic initiatives through community involvement, business development, sales, promotions, and partnerships.
• Ability to manage, negotiate, and monitor compliance of contracts.

Responsibilities

• Leading, directing, and coordinating the activities of all business development, marketing, public affairs, and creative service activities for Public Transportation and Parking Department’s (EMBARK) family of services by updating related best practices; incorporating up-to-date research, and third-party expertise (e.g., Google, Facebook, Media agency guidelines) to advise division efforts.
• Serving as Public Transportation and Parking Department’s (EMBARK) Public Information Officer (PIO) and primary liaison with the media and community stakeholders by developing and implementing compelling community engagement and public relations campaigns.
• Forecasting for future staffing, equipment, materials, and supplies; reviewing and approving department expenditures and implementing adjustments.
• Utilizing and understanding of EMBARK’s services; developing and overseeing implementation of Public Transportation and Parking Department’s (EMBARK) Business Development and Marketing Plans.
• Outlining long- and short-term strategies to increase revenue, grow the customer base, and advance Public Transportation and Parking Department’s (EMBARK) brand position by translating brand vision into clear creative direction for our in-house and external creative partners/resources.
• Providing leadership for the ongoing interpretation of brand guidelines in support of new applications across the organization.
• Conceptualizing and directing multimedia work including performance creatives, email templates, banner ads, digital videos, offline collateral, content marketing design assets, and social media.

Benefits

• Competitive pay
• An average of $22,000 annually contributed toward your benefits and retirement
• A comprehensive package designed to support your health and wellness, financial security, work-life balance, and personal and professional growth and development

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed