Business Development Product Specialist - WEST

Yanmar Compact Equipment North America, Inc.•Phoenix, AZ

5d•Remote

About The Position

The Business Development Product Specialist serves as a designated resource to provide product expertise that directly supports our sales organization and dealer network, while assisting our dealers with diagnostics when the existing infrastructure cannot deliver a quick answer without a Yanmar representative onsite. This role focuses on product training, demonstrations, field engagement, troubleshooting, dealer support and technical collaboration with other technical personnel to strengthen our commercial execution and customer experience. This position will collaborate with the Business Development Manager and our dealers to engage the customer base and increase market share in a designated geographical area. This remote position will be located in the West. This position will report directly to the Business Development Director, Blake Luther.

Requirements

Technical or engineering degree in a mechanical, hydraulic, electrical or motive power field
Five (5+) years of service experience in the construction equipment or off-road equipment industry, compact construction equipment is strongly preferred.
Three (3+) years of technical experience supporting dealers, customers, and end users.
Strong diagnostic background in and extensive familiarity with diesel engines, hydraulic and electrical systems, CANbus, and telematics.
Experience working with small, medium, and large dealer networks, supporting dealer service operations and field technicians.
Demonstrated technical field experience.
Self-motivated and good with time management
Presentations skills – create and present territory analysis to management leadership, dealers, and customers.
Communication – excellent verbal, written and e-communication skills.
Strong organizational skills
Initiative – Start and maintain projects with little supervision
Proficient with Microsoft Office Suite including Outlook, Excel, PowerPoint, Word as well as familiarity in use of a CRM.
Problem-solving and collaboration
Ability to apply business concepts and tools to tactical and strategic initiatives, working closely with dealer organizations
Strong proficiency in the use of service tools, diagnostic software, and technical and troubleshooting practices including root cause analysis.
Proficient in reading and interpreting technical writings including service manuals, product improvement letters, and schematics and diagnostic procedures.

Responsibilities

Serve as the primary resource for product knowledge, delivering training sessions to sales teams and dealer networks.
Conduct in-person and virtual product demonstrations to showcase features, benefits, and competitive advantages.
Assist technical services and support in delivering high quality technical assistance to dealers.
Partner with our dealers to drive customer engagement and strengthen market presence within the assigned territory.
Support dealers in developing strategies to increase market share and improve customer experience.
Collaborate with the sales organization to identify opportunities, provide technical insights, and assist in the sales process.
Act as a liaison between product development, quality assurance, and sales teams to ensure alignment of product capabilities with customer needs.
Participate in field visits, trade shows, and promotional events to represent the brand and support commercial execution.
Gather market feedback and communicate insights to internal teams for continuous improvement.
Assist and support internal and external customers with technical troubleshooting and diagnostics.
Support YCENA’s go-to-market strategies and encourage dealer participation in all initiatives.
Maintain regular communication with the Business Development Director and Business Development Manager regarding territory performance, dealer activities, and customer trends.
Regularly report insight on training effectiveness, product adoption, and competitive positioning.
Collaborate with all necessary departments regarding current dealer needs.