Business Development & Marketing Strategy Principal
About The Position
Transparent Partners is an independent consultancy that specializes in enhancing customer experiences through a marketing lens. Our goal is to identify the unique mix of data, technology and operational processes that will empower brands to thrive in the ever changing marketing landscape. We’re seeking a Business Development & Marketing Strategist to drive lead generation, strategic prospecting, and business growth for Transparent Partners. This role requires a dynamic, highly organized professional who can balance outreach, research, sales strategy, and marketing initiatives while engaging senior marketing executives. The ideal candidate is a self-starter with a strong sales and marketing mindset, comfortable with cold outreach, account-based marketing (ABM), and innovative engagement strategies. You’ll be responsible for developing high-value prospect lists, researching companies, generating qualified leads, and executing marketing-driven business development efforts.
Requirements
- 5-8 years of experience in sales & business development, with a focus on lead generation, marketing, and technology-driven solutions
- Strong understanding of media, adtech, martech, AI, and data-driven marketing
- Experience with cold outreach, lead generation, and high-touch executive engagement
- Ability to develop and execute account-based marketing (ABM) and demand generation strategies
- Strong networking and relationship-building skills with executive presence
- Highly organized, able to multi-task and manage competing priorities
- Willingness to travel (~25%) to industry events and conferences
- Chicago-based or willing to relocate (preferred)
Responsibilities
- Lead Generation & Prospecting: Identify and engage high-value marketing decision-makers through cold calling, email outreach, and strategic engagement tactics
- Data-Driven Targeting: Research companies, build strategic prospect lists, and leverage insights to prioritize outreach and lead qualification
- Sales & Marketing Alignment: Work closely with marketing to develop account-based marketing (ABM) and demand generation strategies that drive high-quality leads
- Networking & Events: Represent Transparent Partners at industry events (~25% travel), fostering relationships and driving lead generation efforts
- Innovative Outreach Strategies: Develop and test new engagement methods that capture attention and differentiate our firm from competitors
- Sales Pipeline Management: Track and manage prospects through the sales funnel, ensuring smooth handoffs and follow-ups
- Operational Excellence: Stay super organized, balancing multiple priorities across sales, marketing, and business development
- Thought Leadership & Market Trends: Stay ahead of trends in media, adtech, martech, AI, and sales enablement to inform and enhance outreach strategies
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
