Business Development Marketing - Senior Associate (Hybrid)

Capital One•Chicago, IL

15d•Hybrid

About The Position

This is an exciting time for Capital One Card Partnerships, as we are looking to expand our business in the co-brand and private label credit card segment, not only through organic growth in existing programs, but also through the addition of new partners to our portfolio. The BD Marketing Senior Associate will be an integral part of our Card Partnerships Marketing team, reporting to the Senior Manager, Marketing and focusing on our efforts to win new co-brand and private label card partners. This role balances strategy and marketing storytelling. It offers a unique opportunity to help strategically assess new co-brand prospects and gain exposure to diverse industries. Additionally it provides experience in building compelling pitch materials outlining recommendations for value proposition development, and detailing our approach to customer lifecycle marketing, from acquisition to loyalty. A successful candidate will have a solid foundational marketing background coupled with strong relationship management, organizational skills, and a problem solving mindset.

Requirements

Bachelor's Degree or Military experience
At least 2 years of experience in business development, agency, consumer marketing or customer experience management.
At least 2 years experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Nice To Haves

Thrives on collaboration and the opportunity to build in white space while exercising thought leadership.
Is an excellent communicator / storyteller (written and verbal) who can influence decision makers with formal presentations, and informal networking.
Is a skilled relationship-builder who can create solid, high-leverage internal networks and client relationships.
Has experience responding to RFIs/RFPs and developing written proposals and creative presentations for executive audiences.
Can manage the details of multiple projects, deadlines and changing priorities in a fast-paced environment, while maintaining excellent and accurate work.
Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights.
Exhibits an entrepreneurial and resilient mindset leveraging strong problem- solving skills to find solutions.
Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the changing marketplace.
Financial services or financial consumer product experience
Bachelor's Degree in Marketing, Advertising or Consumer Behavior
Experience with cobrand or general purpose credit card business
Experience leading or supporting market research & insights and competitive assessment and analysis

Responsibilities

Conduct market research to inform deal analyses.
Leveraging customer insights, competitor insights, analytics and creative thinking to inform pitches.
Support marketing plan development for new prospects, partnering with the analyst team to create bottoms-up forecasts of account growth
Develop and own account forecasting standardized framework, in partnership with marketing and analyst teams to create forecasts of new account growth
Collaborate with cross-functional areas in Card Partnerships and the broader organization on pitch materials, RFI/RFP responses, executive presentations, marketing overviews and other materials as requested.
Partner with the Brand Creative team to create advertising samples and demo videos
Support value proposition development for new prospects with benefits ideation and customer research.
Identify ways to standardize and optimize our processes.
Work across the enterprise to identify and leverage Capital One-owned assets and unique opportunities to aid in winning new business.
Champion partner brands, ensuring that all recommendations are in line with their respective brand personas, voice and style guides.
Support transition newly-won business from the business development team to account management team.
Support marketing inputs during the contracting process and develop review materials to gain executive approval of programs agreements for newly-won business.