Business Development Marketing Analyst

Nava PBC

2h•$90,400 - $101,700•Remote

About The Position

The Business Development Marketing Analyst is a key contributor to the business development team. This role is integral to shaping the company’s narrative, market position, and business development success in the public sector. It encompasses the development, execution, and optimization of multi-channel campaigns, with an emphasis on driving brand awareness, digital engagement, and sales enablement. Success requires creativity, project management ability, analytical strength, and stellar cross-functional collaboration.

Requirements

2–4 years’ marketing or communications experience (public sector focus preferred); internships and relevant project experience considered
Demonstrated success in campaign execution, digital content creation, and analytics/reporting
Proficiency with multi-channel digital marketing platforms: social media, display advertising, content syndication, Hootsuite, HubSpot, Salesforce, Google Analytics, WordPress, and ABM tools
Strong written and verbal communication skills; proven ability to create persuasive, market-facing copy
Advanced project management, attention to detail, and ability to meet deadlines across simultaneous initiatives
Demonstrated ability to troubleshoot and optimize technical campaign setup within Marketing Automation (e.g., HubSpot/Pardot) and CRM (Salesforce) platforms
Bachelor's degree in Marketing, Communications, Business, or relevant field
Legal authorization to work in the United States
Ability to meet any other requirements for government contracts for which candidates are hired
Work authorization that doesn’t require visa sponsorship, now or in the future
May be subject to a government background check or security clearance, depending on the contract
This role requires you to work from the contiguous United States.

Nice To Haves

Prior experience collaborating with cross-functional business teams, creative resources, and vendors
Experience in a public sector, B2B, or government-facing environment
Commitment to data-driven decision making, continuous improvement, and brand stewardship

Responsibilities

Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
Create and manage demand generation campaigns to drive pipeline growth
Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
Uphold high standards for brand identity, messaging accuracy, and market reputation
Support contract and vendor coordination for creative and digital services
Other duties as required

Benefits

Health coverage — comprehensive medical, dental, and vision plans to support your overall health needs
Insurance coverage — Nava provides disability, life, and accidental death insurance at no cost
Time off — vacation, holidays (including Juneteenth), and floating holidays to rest and recharge
Company holidays — enjoy 12 paid federal holidays each year on top of your regular PTO
Annual bonus — when Nava meets its goals, eligible employees receive a performance-based annual bonus
Parental leave — paid time off for new parents, plus weekly meals delivered to your home
Wellness program — full platform offering physical, mental, & emotional health resources & support tools
Virtual care — see doctors online with no copay through a virtual visit program (depending on available providers)
Sabbatical leave — earn extended unpaid leave after continuous service for personal growth or rest
401(k) match — Nava matches 4% of your salary to support your retirement savings plan
Flexible work — remote-first environment with flexibility built around your schedule and responsibilities
Home office setup — company laptop & setup assistance provided via Staples for remote work needs
Utility support — monthly reimbursement to help offset eligible home office utility expenses
Learning opportunities — internal training programs and resources to help grow your professional skills
Development opportunities — LinkedIn Learning access & an annual allowance for courses, tuition, & certs
Referral bonus — get rewarded when you refer great people who join the Nava team
Commuter benefits — pre-tax commuter programs to support in-office travel when applicable
Supportive culture — A collaborative and remote-friendly team environment where people genuinely care