Part Time Home Care Business Development Manager

BrightStar Care Karing Hent, Inc.•Rochester, MN

5d•Hybrid

About The Position

BrightStar Care of Rochester is seeking a Business Development Manager to drive sales and brand recognition. This role focuses on growing sales outreach, guiding marketing efforts, and spreading the mission of keeping clients safe, happy, and healthy at home. The ideal candidate is a visionary leader passionate about home care, delivering exceptional quality, and fostering a positive work environment. This position offers a flexible work schedule and is ideal for goal-oriented individuals. BrightStar Care of Rochester serves Rochester and surrounding communities, with a focus on reaching remote areas of Southern Minnesota. The branch receives strong support from the Twin Cities' Operations for scheduling, administration, training, recruitment, and oversight. As an independently owned and operated branch, it benefits from the resources, best practices, and mentorship of its Franchisor and a network of BrightStar Franchisees. The role requires independent work, ensuring timely and compassionate client in-home consultations, educating the community about home care services, and building referral sources. The company accepts Long Term Care Insurance, VA Benefits, and Private Pay Payers, but does not accept Medicare or waivers.

Requirements

High school diploma required.
At least 3 years of Sales and/or Marketing experience, with previous experience in a leadership role within a healthcare setting.
Strong leadership and organizational skills, with the ability to motivate and lead a team.
Excellent communication and interpersonal skills, capable of effectively collaborating with staff, management, and external partners.
Deep understanding of healthcare strategies and challenges.
Ability to create content and present information in alignment with brand standards and professional demeanor.
Valid Driver's License, Current Auto Insurance, Reliable Vehicle, and cleared MVR.

Nice To Haves

Bachelor's degree in a related field (Marketing, Sales, Business Development, Entrepreneurialism, etc) highly preferred.
Previous Experience in Home Care, Home Health, Group Homes or for-profit health organizations preferred.

Responsibilities

Lead, as an expert in Sales and Marketing, alongside our Ownership team to create and propel a Sales and Marketing Plan that aligns with our mission and compliance standards.
Foster Revenue and Client count Growth for our Duluth Territory.
Maintain current B2B relationships for continual growth in referrals.
Explore, Research, and Develop new B2B relationships to increase referrals and service hours growth.
Oversee the Marketing Strategies of other leaders in our organization to ensure continuance of SEO and AEO improvement.
Implement and review a Referral Source Follow Up campaign to continually engage and thank active referral sources.
Coordinate with other office staff to attend, and attend yourself, local community events and networking opportunities for brand awareness.
Monitor Inquiry Conversion Rates internally and help implement improvements as needed.
Develop and manage the Sales and Marketing Budget to keep bottom line in mind while growing Topline.
Annually celebrate and participate in The Walk to End Alzheimer's, Home Care and Hospice Month, Veteran's Day Activities, Delivering Thanksgiving Meals to Veterans, Social Worker's Month, CNA Week, Nurse's Week and events with the Parkinson's Foundation that you may assist with coordinating and attending.