Business Development Manager (Remote)

Rula•,
•$176,000 - $204,250•Remote

About The Position

As a Business Development Manager - Consultants & Health Plans, you are the engine behind Rula’s B2B growth. You’ll build high-trust partnerships across top benefit consultants and health plan sales teams to fuel our Middle Market and National Accounts pipeline. Leading discussions end-to-end, you will navigate self-funded and fully insured dynamics to challenge status-quo thinking and position Rula as the premier behavioral health solution. We’re seeking a high-energy, consultative seller with a background in healthcare sales and high-growth digital mental health. You excel at translating complex value propositions, from quick elevator pitches to deep dives on claims economics, backed by strong CRM discipline and a West Coast presence (or deep regional network). Through strategic prospecting and up to 20% travel, you will transform ecosystem relationships into high-value employer opportunities.

Requirements

  • 5+ years in healthcare (carrier or consulting firm) with 5+ years in a client-facing sales or account management role.
  • Proven ability to engage and build high-trust partnerships within the consultant and healthplan community.
  • Experience owning or co-owning consultant and healthplan relationships and influencing employer opportunities through those channels.
  • Skilled in multichannel prospecting and lead discovery, with a focus on identifying pain points and creating business urgency and/or Account Management experience.
  • Understanding with funding arrangements (self-funded vs. fully insured plan structures), medical plan designs, EAP programs, and how consultants and health plan sales advise employer clients.
  • Ability to lead client-facing conversations end-to-end, including discovery, positioning, and follow-up strategy once onboarding is complete.
  • Strong organizational skills with a "zero-error" approach to CRM hygiene and structured pipeline management.

Nice To Haves

  • 1+ years experience in a high-growth start up in the mental health space.
  • 1+ years experience working within an EAP organization or deep understanding of the EAP space.
  • Located or has primary relationships on the West Coast; comfortable with traveling up to 20%.
  • Ability to deliver tailored pitches and navigate complex objections to secure clear commitments and next steps.

Responsibilities

  • Build high-trust partnerships across top benefit consultants and health plan sales teams to fuel Middle Market and National Accounts pipeline.
  • Lead discussions end-to-end, navigating self-funded and fully insured dynamics to challenge status-quo thinking and position Rula as the premier behavioral health solution.
  • Translate complex value propositions, from quick elevator pitches to deep dives on claims economics.
  • Utilize strong CRM discipline.
  • Engage in strategic prospecting and up to 20% travel to transform ecosystem relationships into high-value employer opportunities.
  • Own or co-own consultant and healthplan relationships and influence employer opportunities through those channels.
  • Lead client-facing conversations end-to-end, including discovery, positioning, and follow-up strategy once onboarding is complete.
  • Deliver tailored pitches and navigate complex objections to secure clear commitments and next steps.
  • Maintain structured pipeline management.

Benefits

  • 100% remote work environment
  • Attractive pay and benefits
  • Full transparency of pay ranges
  • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
  • 401(k) plan access
  • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care
  • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
  • Employee Assistance Program (EAP)
  • Quarterly department stipend: Fun team-building activities or in-person gatherings
  • Community and employee resource groups
  • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
  • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
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