Business Development Manager

CapsLock • Saskatoon, SK

32d • Remote

About The Position

CapsLock builds long-term marketing solutions for large partners, acting as a permanent marketing partner rather than just running ads. While the core market has been home services and home improvement, the company is expanding into new industries such as insurance, senior care, healthcare, wellness, and beauty. This role is crucial for that expansion, focusing on generating new business opportunities. The position is a pure "hunter" role, 100% dedicated to new business acquisition, with no responsibility for managing existing accounts or campaigns.

Requirements

• 5-7+ years in business development / client acquisition with heavy cold outreach (any industry, not only marketing).
• A book of business built from scratch with real numbers to show: open rates, reply rates, booked meetings.
• Expert level in LinkedIn Sales Navigator.
• Hands-on daily experience with a sales CRM / outreach platform (Apollo, Outreach, Salesloft, HubSpot, Salesforce, or similar).
• Proficiency in multi-channel prospecting, using sequences, creativity, and persistence beyond a single email and call.
• Mature, strategic, process-driven mindset.
• Excellent written and spoken communication skills.
• Based in the US or Canada.
• Able to work EST hours.
• Able to travel to conferences.

Nice To Haves

• Experience with Apollo, ClickUp, or Tableau.
• Experience in insurance, senior care, healthcare, wellness or beauty industries.
• Confident conference networking experience.

Responsibilities

• Research target industries and companies with the growth team and a dedicated researcher to identify the right decision-makers.
• Conduct creative, multi-channel cold outreach, including email, LinkedIn, phone calls, and non-standard touches, building smart sequences (7+ touchpoints).
• Book meetings with the right size of companies, prioritizing quality over quantity.
• Attend 4-6 industry conferences per year for networking, market learning, and insight gathering.
• Spend the first 2-3 months learning the company's value proposition and messaging, utilizing a ready playbook.
• Share feedback with the launch and CRO teams and maintain clean and up-to-date pipeline and CRM data.

Benefits

• Remote Work
• Paid Time Off
• Ongoing Learning
• Home Office (equipment and furniture expenses covered)
• Physical Well-Being (gym memberships, yoga classes, home workout equipment, bicycle)
• Unlimited Sick Days
• Medical Coverage (reimbursement for medical insurance and health-related expenses, including dental care and psychological support)
• Co-Working Space (full cost covered)
• Fun Stuff (gaming nights, fitness challenges, annual retreats)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed