Business Development Manager - St. Anthony's
American House Senior Living Communities•Kansas City, MO
•Onsite
About The Position
The Business Development Manager supports occupancy growth by building strong referral partnerships across the Missouri healthcare network. In this highly visible, field-based role, you will serve as the external ambassador for our communities—connecting with healthcare professionals, generating qualified leads, and strengthening our presence in a competitive senior living market.
Requirements
- 3+ years of experience in outside sales, healthcare marketing, or senior living required
- Strong understanding of referral-based sales and relationship development
- Proven ability to build partnerships and drive measurable results
- Excellent communication, networking, and interpersonal skills
- Self-motivated with the ability to work independently in a field-based role
- Experience with CRM systems; Yardi preferred
Responsibilities
- Develop and maintain strong referral relationships with hospitals, case managers, rehabilitation centers, physicians, home health agencies, hospice providers, and senior-focused professionals
- Establish a consistent and professional presence within local healthcare and community networks
- Represent American House at networking events, industry meetings, and community outreach opportunities
- Meet weekly with Executive Director to report progress on metrics: Growth in referral volume and quality, Conversion rates (lead → tour → move-in), Expansion of active referral network, Consistent outreach activity and engagement, Overall contribution to occupancy growth
- Generate qualified referrals that convert into tours and move-ins
- Build and manage a consistent external sales pipeline
- Track and monitor referral activity and conversion metrics using CRM systems (WelcomeHome preferred)
- Execute a structured weekly outreach plan including in-person visits, calls, and events
- Identify new referral sources and expand market reach
- Enhance visibility of the community throughout the local market
- Leverage regional trends, including seasonal population shifts (e.g., snowbird activity), to drive results
- Build strong relationships with hospital discharge planners and care coordinators
- Monitor local competitors and provide insights to support strategic decision-making
- Partner closely with internal sales teams to ensure seamless lead handoff and follow-up
- Align on sales strategies, conversion goals, and occupancy targets
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
