The Business Development Manager serves as an “account representative” and “subject matter expert” of the MCD team for their respective Practice(s), as well as a project manager and implementer of marketing and business development projects. This role works with practice group(s), industry group(s), regional offices, and ad hoc groups of lawyers to provide a suite of marketing and business development services. Sometimes the BDM provides these services; other times he/she acts as a project manager, coordinating the services of others on the team. The BD Manager learns the business of their ‘clients,’ including all sub-sectors of the practice group or office and is expected to not only act as an account representative, but also as an internal consultant, helping their clients become more effective and efficient in their marketing and business development endeavors. The BD Manager works closely with attorneys and other personnel in their practice and industry groups and will be required to know or learn about the regulatory and business environment facing companies in the industry of their clients, including understanding the differing strategies needed in the firm’s varied geographic markets. The BD Manager is responsible for marketing and business development activities and projects beyond their account representative responsibilities. These projects may include, but are not limited to, advertising, public relations, media relations, training, contact management, event and sponsorship management, proposal writing, marketing material writing and development, assistance with client presentations and other projects. The BD Manager will work directly with the Practice Group Leader or Administrative Partner, as appropriate, on the strategic direction of the practice group, industry group or office, including: SWOT analyses; gap analyses; marketing and business development planning for the group or office, its sub-groups, and individual attorneys; group retreat planning, management, and execution; individual and small group business development coaching; practice group marketing budget adherence and planning.
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Job Type
Full-time
Career Level
Manager
Education Level
Associate degree