Business Development Manager, Manufactured Housing

SafeLease•Austin, TX

5d•Hybrid

About The Position

We are launching a new vertical and looking for a Business Development (BDR) Manager to build and lead our Manufactured Housing BDR team from the ground up. This is a true zero-to-one opportunity — you will own the playbook, define the outbound motion, and help establish SafeLease as the go-to insurance provider across a market of over 40,000 manufactured housing communities nationwide. You will be responsible for hiring, onboarding, developing, and managing a team of BDRs who prospect into community operators, owners, and management companies. For the right person, this is a rare chance to scale and optimize an untapped vertical with the full support of a high-growth, profitable company behind you.

Requirements

1+ years of BDR/SDR experience in B2B SaaS, technology or insurance.
2+ years of BDR manager with direct responsibility for managing and developing BDR/SDR performance.
Demonstrated track record of meeting or exceeding outbound pipeline targets.
Strong coaching instincts — you get energy from helping others improve, not just hitting your own number.
Comfortable operating in a fast-moving, scrappy environment where the process is still being built.
Proficiency with CRM platforms (Salesforce preferred) and sales engagement tools such as Gong, Outreach, Salesloft, or Apollo.

Nice To Haves

Experience selling into insurance, real estate, property management, manufactured housing, or adjacent industries is a plus.

Responsibilities

Lead, coach, and develop a team of BDRs focused exclusively on the manufactured housing vertical.
Own team performance against weekly and monthly targets for meetings booked and pipeline created.
Conduct regular 1:1s, call reviews, and role-play sessions to improve prospecting and discovery skills.
Oversee and continuously refine the team's outbound strategy across cold calling and email
Hire and onboard new BDR team members and ramp them to productivity quickly.
Partner with Account Executives to ensure smooth handoffs and strong meeting-to-opportunity conversion.
Partner with marketing to align on ICP targeting, messaging, and campaign strategy for the MH segment.
Monitor and report on key BDR metrics — dials, connects, meetings booked, pipeline created — and present weekly updates to sales leadership.
Enforce CRM hygiene standards and consistent data entry practices across the team.
Contribute to playbook development for the manufactured housing vertical.