About The Position

Frulact is seeking a Business Development Manager for their Bakery Ingredients USA division. This role is responsible for driving strategic commercial relationships with key food manufacturers in the U.S., ensuring sustained growth and customer satisfaction. The individual will identify and convert new business opportunities in line with Frulact’s strategic priorities. The ideal candidate is a results-driven, entrepreneurial commercial professional with strong industry knowledge and a passion for developing partnerships that deliver long-term value. This role requires persistence, resilience, and a hunter skillset, comfortable with cold outreach, networking, and competitive account targeting. A deep understanding of bakery categories, ingredients, formulations, and cost-drivers is essential to translate bakery capabilities into customer-specific propositions.

Requirements

  • Bachelor’s degree in food science, Business, Marketing, or related field.
  • 5+ years of experience in B2B sales or key account management in the Bakery field.
  • Proven track record of growing key accounts and developing new business.
  • Understanding of the Bakery market in North America.
  • Strong communication, negotiation, and project management skills.
  • Comfortable with cold outreach, networking, and rejection.

Nice To Haves

  • Works from a long prospect list
  • Highly proactive and opportunity-driven
  • Thrives in ambiguous situations

Responsibilities

  • Manage and grow a portfolio of key customers in the bakery sector.
  • Serve as the primary commercial contact for strategic accounts, building trusted relationships at multiple levels (procurement, R&D, marketing, operations).
  • Lead annual planning, pricing negotiations, and strategic reviews with customers.
  • Ensure flawless execution of customer projects by collaborating cross-functionally with R&D, supply chain, operations, and quality.
  • Identify, prioritize, and close new commercial opportunities aligned with Frulact’s value proposition.
  • Aggressively identify, pursue and close new accounts.
  • Conduct market mapping to uncover mid-size and emerging food manufacturers requiring fruit and plant-based ingredients.
  • Lead customer engagement from first contact through onboarding, leveraging Frulact’s innovation, R&D, and manufacturing capabilities.
  • Represent Frulact at trade shows, conferences, networking, distributor leads and innovation forums.
  • Develop and execute account and territory growth plans.
  • Monitor KPIs (revenue, margin, volume, pipeline health) and report progress monthly to management.
  • Feed market insights back into Frulact’s strategic planning and innovation roadmap.
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