Business Development Lead
About The Position
TH Experiential is a creatively-led experiential agency built on craft, collaboration, and trusted client partnership. Since 2006, we’ve helped leading global brands create culturally resonant, meticulously produced experiences that blend storytelling, design, and real-world impact. We deliver work that shapes culture and creates moments to remember. As experiential demand accelerates, TH is entering its next chapter of intentional growth. We’re evolving our leadership team and go-to-market approach to support a growing slate of integrated programs while protecting margins, clarity, and long-term client relationships. This role is a rare opportunity for a seasoned experiential business development leader to help define how TH grows—strategically and sustainably.
Requirements
- 3+ years in business development, agency sales, partnerships, or experiential/new business roles
- Strong outbound prospecting and relationship-building capability
- Experience developing account strategies and prioritizing outreach based on revenue potential
- Comfort operating with structure, follow-through, and CRM discipline
- Clear written and verbal communication skills
- Ability to manage multiple opportunities without losing pace or documentation quality
- Experience with HubSpot or equivalent CRM strongly preferred
Responsibilities
- Build and manage a targeted pipeline across outbound, referrals, dormant past clients, and reactivation efforts
- Own top-of-funnel strategy, including ICP definition, qualification criteria, and outreach prioritization
- Develop and execute account plans for priority prospects and key growth accounts
- Lead and shape early-stage client conversations to uncover needs and position solutions
- Lead introductory calls, qualification discussions, and early commercial conversations
- Own follow-up discipline after meaningful interactions, including documented next steps, due dates, and CRM updates within 24 hours
- Drive opportunity momentum through proposal and decision stages, especially when deals stall
- Partner with marketing, strategy, creative, and operations on account segmentation, list readiness, nurture strategy, and reporting hygiene
- Ensure clean internal handoffs with full context, history, and clearly defined next steps
- Lead 30/60/90-day post-event business development outreach to identify new work
- Work with Executive team on strategic re-engagement for priority accounts
- Surface and synthesize commercial signals, market feedback, and category opportunities that can translate into pipeline and revenue
- Maintain and improve CRM workflows, pipeline tracking, and reporting accuracy
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
