Business Development Executive - HoReCa Sales
About The Position
We are a fast-growing food startup supplying chef-grade ready-to-cook gravies designed to help restaurants improve kitchen efficiency, reduce preparation time, lower labour dependency, and maintain consistency in taste and quality. We are looking for a Business Development Executive – HoReCa Sales to drive market penetration across Mumbai by introducing our products to restaurants, cafés, cloud kitchens, caterers, and food service businesses. This is a high-energy field sales role focused on product trials, account conversion, and building long-term repeat business relationships. As the company expands, strong performers will have opportunities to grow with the brand into wider retail and online sales channels.
Requirements
- 1–5 years of sales/business development experience (HoReCa / food supply preferred)
- Strong understanding of Mumbai’s restaurant and food service ecosystem
- Comfortable working in field sales and visiting commercial kitchens daily
- Excellent communication and relationship-building skills
- Confident, resilient, and target-driven personality
- Ability to work independently and manage daily activity goals
- Fluency in Hindi and English required (Marathi is a plus)
Nice To Haves
- Existing network within restaurants, cafés, hotels, or catering businesses
- Experience in FMCG food sales, kitchen ingredients, or commercial food products
- Knowledge of HoReCa buying cycles and procurement processes
Responsibilities
- Identify and approach restaurants, cafés, cloud kitchens, and catering businesses across Mumbai
- Conduct daily field visits and generate new business opportunities
- Build relationships with chefs, restaurant owners, and procurement teams
- Organize product tastings, kitchen demonstrations, and trial sessions
- Convert trial accounts into recurring weekly customers
- Maintain strong account relationships to ensure repeat orders and retention
- Track sales pipeline, customer feedback, and reorder cycles
- Meet monthly sales, conversion, and account retention targets
Benefits
- Competitive fixed salary
- Attractive commission on converted accounts
- Recurring incentives on repeat customer orders
- Performance-based earning potential with strong upside
- Career growth opportunities in a scaling food brand
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
1-10 employees
