Business Development Digital Marketing Manager

Alera Group • Wethersfield, CT

3d • Onsite

About The Position

Alera Group is looking for a Business Development Digital Marketing Manager. We are seeking highly motivated colleagues who bring experience and enthusiasm to our team – joining us may be the perfect fit for you! Alera Group was founded in 2017 and has grown to become the 14th largest broker of US business. We are passionate about our clients’ success in the areas of Employee Benefits, Property and Casualty Insurance, Retirement Plan Services, and Wealth Services. With a network of offices nationwide, our commitment to collaboration allows us to offer national resources combined with local service.

Requirements

• 5+ years of digital marketing experience and 3+ years managing teams, with a proven track record of delivering measurable campaign success across SEO, SEM, email, social media, and marketing automation
• Proficiency with analytics tools (Google Analytics, social media analytics, CRM platforms)
• Strong communication, organizational, and project management skills, with the ability to manage multiple priorities
• bachelor’s degree required

Nice To Haves

• experience in Pardot and Salesforce considered a plus
• financial services experience a plus

Responsibilities

• Develop and execute multi-channel digital marketing strategies—including email, paid search, display, and social media—to drive client acquisition and optimize campaign performance through A/B testing and analytics
• Oversee website and landing page optimization for SEO and conversions while managing multiple concurrent marketing projects using structured project management methodologies
• Lead and mentor the Digital Marketing Team, delegating tasks effectively, fostering collaboration, and ensuring accountability for project and campaign outcomes

Benefits

• Alera Group offers comprehensive benefits to our colleagues, including medical, dental, life and disability insurance, 401k, generous paid time off and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees