Business Development and Marketing Manager

Calibrate • Boston, MA

5d

About The Position

Drive regional growth through collaborative marketing and strategic alignment. Greenberg Traurig, a global top-tier AmLaw 16 law firm, is seeking a dynamic and proactive Business Development and Marketing Manager to join its Boston office. Reporting to the Director of Marketing, this role will collaborate closely with the Events and Communications teams to lead a broad range of marketing, business development, and strategic communications initiatives. The Manager will play a key role in strengthening the firm’s brand presence and increasing its visibility across the Boston area, while supporting various practices in the region. The role in action: Serve as a collaborative partner to attorneys, building trusted, insight-driven relationships and acting as their go-to advisor for daily marketing and business development needs, all while propelling the firm’s priorities and amplifying its market presence. Lead influential directory submissions, RFP responses, proposals, and presentations by transforming market research and client intelligence into high impact deliverables. Identify media, award, and visibility opportunities while crafting compelling content, including newsletters, client updates, website content, and event materials. Boost the firm’s profile through strategic sponsorships, community engagement, and well-executed client events, while collaborating across teams to ensure consistent, up to date marketing materials and attorney information. Cross-collaborate with firmwide marketing to develop up-to-date and accurate marketing materials, including new attorney welcome materials, biographies, practice area descriptions, and press releases. Prepare welcome materials for new attorneys, including working with lateral shareholders to help integrate them, including helping them prioritize which attorneys to meet internally.

Requirements

• 7+ years of experience in business development or marketing within a law firm or other professional services setting.
• Hold a bachelor’s degree.
• Exhibit sharp communication skills, meticulous attention to detail, and the ability to thrive under pressure while balancing competing priorities in a fast-growth environment.

Nice To Haves

• Familiarity with Intellectual Property and Emerging Technology practices is a plus.

Responsibilities

• Serve as a collaborative partner to attorneys, building trusted, insight-driven relationships and acting as their go-to advisor for daily marketing and business development needs, all while propelling the firm’s priorities and amplifying its market presence.
• Lead influential directory submissions, RFP responses, proposals, and presentations by transforming market research and client intelligence into high impact deliverables.
• Identify media, award, and visibility opportunities while crafting compelling content, including newsletters, client updates, website content, and event materials.
• Boost the firm’s profile through strategic sponsorships, community engagement, and well-executed client events, while collaborating across teams to ensure consistent, up to date marketing materials and attorney information.
• Cross-collaborate with firmwide marketing to develop up-to-date and accurate marketing materials, including new attorney welcome materials, biographies, practice area descriptions, and press releases.
• Prepare welcome materials for new attorneys, including working with lateral shareholders to help integrate them, including helping them prioritize which attorneys to meet internally.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager