Business Development Associate
About The Position
The Business Development Associate is a part of the Business Development team and is responsible for implementing the strategic sales plans for all non-summer programs, including: Outdoor School Programs, Group and Family Retreats, Team Building, and East Valley Ranch. Success in this role is measured by the ability to effectively promote and sell the Frost Valley experience to schools, groups, and families. The Associate will focus on proactive customer outreach, lead generation, and relationship management to ensure that non-summer programs meet or exceed departmental revenue goals. The Business Development Associate is expected to uphold the highest standards of professionalism and service, supporting the mission of the Business Development Department, the YMCA, and Frost Valley as a whole—while meeting the expectations of both staff and guests.
Requirements
- Must be 21 years of age or older
- Bachelor’s degree in a related field or equivalent work experience or minimum of two years working in sales, marketing or customer service industries
- Proven success with group recruitment and revenue generation
- Strong customer service background
- Experience with or the ability to quickly master: Google Workspace, Camp Brain, and Salesforce
- Possess excellent communication and organizational skills
- Be a strong leader and be able to work well with a team of others
- Be able to multitask and handle pressure well
- Must have a valid drivers license and reliable transportation
Nice To Haves
- Experience or knowledge of the hospitality or camp industry is preferred
Responsibilities
- Proactively identify and pursue new business leads, focusing on creative revenue streams and aligning with Frost Valley’s strategic goals.
- Convert leads into successful bookings through strategic sales efforts and compelling communications.
- Engage in email outreach, phone calls, and research to uncover new business opportunities.
- Promote Frost Valley programs by representing the organization at camp fairs and community events.
- Monitor sales leads and conversion rates to ensure effectiveness and identify areas for improvement.
- Work closely with the marketing team to target new demographics and develop strategies for attracting new users.
- Implement recruitment and communication strategies to re-engage past guests, nurture leads, and explore new business growth areas.
- Maintain flexibility with work hours and be willing to travel as needed to support sales initiatives.
- Ensure that all activities align with Frost Valley’s mission and values of respect, responsibility, caring, honesty, community, diversity, stewardship, and inclusion.
Benefits
- Medical, dental and vision effective the first of the month after completing 60 days of employment
- Company paid holidays and sick time
- Biweekly PTO accruals
- Free access to onsite gym
- Free meals during work hours
- 403(b) Smart Savings account accessible immediately upon hire
- Company paid life insurance and long term disability
- Additional voluntary insurance options such as short term disability and pet insurance
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
