Business Development Associate, AI Labs

Via•New York, NY

6d•$70,000 - $80,000

About The Position

Via is seeking a Business Development Associate for its new AI Labs vertical. This role will focus on marketing and sales to support the growth of AI Labs, which aims to build next-generation software for cities using artificial intelligence. The associate will be responsible for research and outreach to engage prospects and customers, facilitating partnerships that improve transit and automate complex systems. This is a key role in building a book of business for a rapidly expanding area within Via.

Requirements

Minimum of 1–3 years of experience in B2B marketing, account-based marketing, or a sales development (BDR/SDR) role.
Analytical mindset with the ability to use campaign data to identify what’s working and where to pivot strategy.
Proficiency in CRM and marketing automation tools to manage high volumes of outreach and research effectively.
Clear, concise communicator capable of writing professional outreach and explaining complex AI solutions simply.
Hungry to learn about AI, automation opportunities in the Public Sector, and the Via buying audience, with a proven ability to implement feedback quickly.
Resilient and team player who enjoys building relationships over time and remains undeterred by setbacks.

Responsibilities

Build pipeline for AI Labs, a new vertical dedicated to improving how cities function.
Perform deep-dive research on accounts and individuals to create comprehensive buying committee maps and informed account plans.
Lead multi-channel outreach campaigns across email, phone, and LinkedIn to articulate the value of Via’s AI solutions.
Facilitate meetings, provide demos, qualify leads, and close deals as appropriate.
Maintain and optimize sales tools within our CRM and marketing tech stack to ensure data accuracy and process scalability.
Collaborate with commercial teams to align outreach efforts with broader sales goals and regional growth strategies.