Business Development and Marketing Specialist - Litigation | Labor & Employment

Polsinelli•Raseborg, CO

8d•$90,000 - $120,000

About The Position

Polsinelli's Marketing Department is seeking an experienced, proactive and driven marketing and business development professional to support the firm’s Litigation and Labor and Employment Departments. The Business Development & Marketing Specialist will work collaboratively with the Departments’ Senior Department Marketing Manager, in addition to the Department Chairs and Practice Group Leaders.

Requirements

Bachelor’s degree.
4 years or more of relevant marketing and/or business development work experience in a legal (full service Am Law firm preferred) or other professional services industry.
Marketing experience in the areas of Litigation and/or Labor & Employment law strongly encouraged
Drive towards excellence and a strong sense of professionalism, and an ability to identify and understand marketplace trends.
Excellent project management skills, including the ability to identify and recommend effective solutions and fully own projects from start to completion.
Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas, and thorough when offering feedback concerning results or issues that arise in the course of projects.
Interest in innovation and utilizing AI applications within professional services.
Strong verbal and written communication and presentation skills.
Proven ability to work with executives which may entail handling ambiguous or dynamic requests with a flexible working style.
Desired characteristics: Detail-oriented, organized, professional, innovative, strategic, process-driven, accountable, entrepreneurial, collaborative, flexible, and accommodating.
Demonstrated client service excellence.

Responsibilities

Develop a deep understanding of the Departments’ practice groups, attorneys, competition, and client base to inform and advance opportunities to develop and expand client relationships and brand awareness.
Support the development and execution of business development initiatives, programs, events, activities, and strategies for the Departments and practice groups, both independently and in partnership with the Senior Department Marketing Manager.
Support RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
Ensure Department and practice-specific marketing and external content is compelling, accurate, and kept up to date (website pages, attorney bios, pitch and proposal materials).
Coordinate and support the development, execution, and follow-up of internal and client-facing events, with support from the firm-wide events team (includes supporting the development of event proposals and budgets, logistics, targeted list development, invitations, and client communications, etc.).
Coordinate e-communications including eAlerts and blog posts, monthly department emails, and other communications.
Facilitate and foster collaborative conversations amongst lawyers and within the Marketing department to “connect the dots” across the firm’s departments.
Collaborate with the firm’s PR team to advance profile-raising efforts within the market.
Coordinate and draft content for external survey, directory, award, and ranking submissions (e.g., Chambers, Legal 500, and similar publications), as well as collecting matter descriptions, client permissions, and references from attorneys.
Monitor, track, and collaborate with attorneys on the practices’ knowledge/experience management efforts, using the firm’s Foundation database.
Monitor the use and updating of client contacts/client team activity information within the InterAction software system.
Assist with the marketing budget, including processing invoices, reconciling expenses, etc.
Conduct research and competitive analysis of key practices and industries.
Other duties as assigned.