Business Category Manager - Wearable Safety Solutions

HexArmor•Grand Rapids, MI

About The Position

HexArmor® is a leader in developing some of the most advanced PPE solutions for your eyes, hands, arms, and body. At HexArmor®, we believe safety is not a luxury – it’s a necessity. Since day one, we have worked hand-in-hand with our customers to design innovative, high performance PPE that helps ensure workers return home in the same condition they arrived. Our mission is to provide the protection that makes this possible, for every worker, everywhere. As part of our commitment to innovation, HexArmor has partnered with Verve Motion, a leader in wearable exoskeleton technology designed to reduce worker fatigue, enhance productivity, and help prevent musculoskeletal injuries. Together, we are bringing next-generation safety solutions to industrial customers across North America. The Business Category Manager – Wearable Safety Solutions will serve as the business leader for HexArmor's strategic partnership with Verve Motion and the SafeLift exoskeleton product line. This individual will be responsible for overall business performance, forecasting, sales enablement, product strategy, market feedback, and coordination with Verve Motion. Acting as the primary liaison between HexArmor and Verve, the Business Category Manager will work cross-functionally with Sales, Marketing, Operations, Supply Chain, and Executive Leadership to drive growth and profitability. This role requires strong business acumen, strategic thinking, and the ability to influence stakeholders across multiple organizations.

Requirements

Strong business and financial acumen.
Ability to analyze data and translate findings into actionable business plans.
Experience leading cross-functional initiatives and influencing stakeholders.
Excellent presentation, communication, and relationship-building skills.
Proficiency with Salesforce, Excel, and PowerPoint.
Bachelor's Degree required.
7+ years of experience in product management, category management, business management, or related commercial leadership roles.

Nice To Haves

Experience managing strategic partnerships preferred.
MBA preferred.
Experience in industrial, safety, ergonomics, healthcare technology, or adjacent industries preferred.

Responsibilities

Own overall business performance, revenue growth, forecasting, and profitability for the Wearable Safety Solutions category.
Develop and execute annual business plans and growth strategies.
Monitor performance against financial targets and recommend corrective actions when necessary.
Track market opportunities, sales trends, competitive activity, and customer adoption.
Serve as the primary point of contact between HexArmor and Verve Motion.
Coordinate recurring business reviews, forecasting discussions, and strategic planning initiatives.
Collaborate with Verve teams regarding product availability, customer feedback, implementation opportunities, and future product development.
Ensure alignment between HexArmor commercial objectives and Verve business priorities.
Gather customer feedback and market intelligence to identify growth opportunities.
Conduct competitive analysis and monitor industry trends related to ergonomics, injury prevention, and wearable technology.
Develop recommendations for market positioning, pricing, and go-to-market strategies.
Identify key vertical markets and target accounts.
Partner with Sales Leadership to develop training programs, sales tools, and implementation resources.
Support field sales activities through customer visits, presentations, and strategic account engagement.
Provide subject matter expertise on wearable safety technologies and ergonomics solutions.
Assist with major opportunities and executive-level customer discussions.
Work closely with Marketing to develop demand generation campaigns and sales collateral.
Collaborate with Operations and Supply Chain teams to support forecasting and customer implementation plans.
Provide regular business updates and recommendations to executive leadership.