Business Analytics Sr. Lead Analyst
About The Position
Develop analytically derived omni-channel targeting, offer, and communication strategies to drive profitable long-term customer engagement. Develop statistical targeting and behavioral models that deliver business results. Develop program impact forecasting relating to financial impacts and customer behavior. Manage scorecards and the Management Information Systems, including tracking the program's impact to portfolio dynamics. Analyze any variances in the forecast and identify root causes. Work closely with business partners in Decision Management, Risk Management, Marketing, Finance, Legal and Compliance, to implement strategies capitalizing on the opportunities identified through risk-return analysis. ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: Mar 26, 2026 ------------------------------------------------------
Responsibilities
- Develop analytically derived omni-channel targeting, offer, and communication strategies to drive profitable long-term customer engagement.
- Develop statistical targeting and behavioral models that deliver business results.
- Develop program impact forecasting relating to financial impacts and customer behavior.
- Manage scorecards and the Management Information Systems, including tracking the program's impact to portfolio dynamics.
- Analyze any variances in the forecast and identify root causes.
- Work closely with business partners in Decision Management, Risk Management, Marketing, Finance, Legal and Compliance, to implement strategies capitalizing on the opportunities identified through risk-return analysis.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
