The Consumer Bank Checking Acquisition & Marketing Analytics team is looking for a Business Analytics Manager to drive consumer household and checking portfolio growth. This role is for a player coach – someone who is equally comfortable mentoring analysts and personally pitching in to build out the campaign files, dashboards, and account and program valuations needed to enable the business to operate. This person will lead campaign strategy and audience design, checking and household growth forecasting, marketing spend forecasting for a multi-million dollar annual budget, and performance analytics that enable the business to connect marketing spend to measurable outcomes. This person will also lead the construction of business cases for the Checking Business and Performance Marketing teams covering new products, services, capabilities, and marketing channels. The ideal candidate excels at building customer segmentation based on data signals and customer research, translating complex data into actionable insights, and communicating up and down the reporting chain on where the leverage is. This is a fast-paced environment that will reward a leader who can stay calm under pressure, pivot quickly as performance and priorities shift, and deliver rigorous analysis without losing sight of the big picture. This role will require proactively managing partners and solving multiple problems for the business. It will also require the ability to prioritize multiple projects and manage self and others to tight deadlines. This role provides a unique opportunity to shape the future of Consumer Banking acquisitions and deliver measurable business outcomes, while growing net new households for KeyBank.
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Job Type
Full-time
Career Level
Manager