Business Analytics Manager (Lifecycle Marketing)

Whoop • Boston, MA

2d • Onsite

About The Position

At WHOOP, we're on a mission to unlock human performance. As we scale, how and when we communicate with our members is critical to driving engagement, retention, and long-term value.
We are hiring a Business Analytics Manager (Lifecycle Marketing) to partner closely with Lifecycle Marketing (LCM) as a strategic thought partner in maximizing the impact of our member communications. This role operates at the intersection of Lifecycle Marketing, Growth, Product, and Data Science. It is ideal for a highly analytical and strategically minded operator who understands customer behavior at a deep level and can translate complex data into clear, actionable direction. This person will play a critical role in shaping how WHOOP communicates with its members - balancing engagement, monetization, and product adoption to maximize lifetime value.

Requirements

• 6+ years of experience in Lifecycle Marketing Analytics, Growth Analytics, Product Analytics, or a similar role within a subscription, DTC, or consumer tech business.
• Strong intuition for customer behavior and lifecycle dynamics; experience working on engagement, retention, or CRM/lifecycle marketing problems preferred.
• Demonstrated ability to design and interpret experiments (A/B testing, causal inference) and translate results into business decisions.
• Proven track record of influencing strategy through data and partnering with cross-functional stakeholders.
• Strong analytical and problem-solving skills; ability to structure ambiguous problems into clear frameworks.
• Advanced SQL proficiency required; experience with tools like Snowflake, dbt, or similar data environments preferred.
• Strong communication skills and executive presence; able to clearly articulate insights and recommendations.
• Player-coach mindset—comfortable both setting strategy and diving into the details.

Responsibilities

• Partner with Lifecycle Marketing leadership to define who we communicate with, what we say, and when we say it across the member lifecycle to drive retention, engagement, and monetization.
• Build frameworks that connect lifecycle marketing efforts to measurable business outcomes and inform strategic decision-making.
• Evolve and scale existing testing frameworks, bringing greater structure, consistency, and strategic focus to experimentation.
• Leverage emerging AI capabilities to improve targeting, personalization, and insight generation - while ensuring outputs remain grounded in rigorous measurement and business impact.
• Establish effective ways of working between Analytics and Lifecycle Marketing to ensure efficient, high-quality output.
• Be a thought partner to senior leadership, bringing clarity and structure to complex, ambiguous problems.
• Lead and develop analysts, setting a high bar for analytical quality, rigor, and business impact.
• Foster a culture of continuous improvement by pushing the team to think more strategically, move faster, and leverage new tools to elevate impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed