Business Analytics Manager- Email Marketing

PNC Bank • Pittsburgh, PA

3d • $102,000 - $151,800

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Manager within PNC's MarCom organization, you will be based in Pittsburgh, PA ; Cleveland, OH; or Philadelphia, PA. This Business Analytics Manager position is for an Email Marketing Manager on the Customer Management team within Marketing & Communications department. We’re seeking an experienced Email Marketing Manager to own the day‑to‑day execution of email marketing campaigns in Salesforce Marketing Cloud, and to serve as a trusted advisor on email marketing best practices, deliverability, and evolving privacy/technology changes that impact engagement and measurement. This role will also play a key part in standing up Adobe Journey Optimizer for triggered email communications. This person will partner across Marketing, Analytics, Privacy, and Technology teams to ensure the smooth operations of email marketing.

Requirements

• Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
• Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
• At least 3 years of prior management experience is typically required.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

• Analytical Thinking
• Business Intelligence (BI)
• Concept Development
• Data-Driven Decision Making
• Data Integration
• Market Research
• Performance Metrics
• Qualitative Research
• Strategic Planning
• Analytical Thinking
• Business Analytics
• Decision Making and Critical Thinking
• Effective Communications
• Emerging Technologies
• Organizational Savvy and Politics

Responsibilities

• Own daily campaign execution in SFMC: data extension management, email content build, dynamic content, build and manage automations, quality assurance, and email deployment.
• Stand up Adobe Journey Optimizer for email sends: collaborate with MarTech to configure connections; design journeys, testing and governance; document operational playbooks and train users.
• Consultation on Best Practices: provide guidance on template architecture, accessibility, mobile rendering, inbox placement, etc.; establish standards for risk mitigation, testing, and quality assurance.
• Monitor technology & privacy updates: track and interpret provider changes (e.g., inbox privacy features, anti‑spam updates), translate into recommendations to minimize impact to PNC Marketing.
• Deliverability management: partner on authentication (SPF/DKIM/DMARC), work with deliverability vendor partner to understand potential issues and works toward resolution, understand best deliverability practices.
• Data & analytics: understanding integrations with other MarTech platforms, knowledge of available data to be used for analytics, and expertise on how to leverage data
• Compliance & governance: follow approved email marketing related controls, coordinate with Privacy and/or Compliance when appropriate to ensure compliance with all regulations, define standard operating practices and ensure adherence
• Process excellence: standardize intake, enforce SLAs, and continually optimize working models with Growth Marketing and Marketing Operations
• Manages the development, implementation and support of business analytics initiatives and projects.
• Leads a team of Business Analytics Consultants and may manage managers.
• Identifying, sizing, planning and prioritizing opportunities for processes or performance management through analytics.
• Assessing the scope and resources required of various analytics projects to define necessary resources.
• Manage key performance metrics and communicate operational challenges.
• Monitoring and communicating key performance metrics and operational challenges.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
• Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards .

What This Job Offers

• Job Type: Full-time
• Career Level: Manager