Business Analyst - AI Prompts - Owner & Operator Portal

IHG•Atlanta, GA

8h•$67,000 - $85,000•Hybrid

About The Position

IHG is seeking a Salesforce & AI Enablement Business Analyst to support the design, documentation, and continuous improvement of business processes, Salesforce-enabled workflows, and emerging AI use cases. The role bridges business stakeholders, product teams, technology partners, and AI enablement efforts. It is suited to a business-focused generalist with hands-on Salesforce experience and an interest in AI, who can learn new concepts and tools quickly and translate business needs into clear requirements, process documentation, use cases, user stories, and recommendations. The Business Analyst will help the Owner Lifecycle organization identify opportunities for AI to improve workflows, reduce manual effort, support decision-making, and enhance the experience of corporate and owner-related users. The position supports Salesforce initiatives, process analysis, delivery readiness, AI use-case evaluation, pilots, and responsible AI adoption. Work includes documenting AI grounding, guardrails, tuning, and testing practices in partnership with business, technical, and governance teams. The role requires strong communication, organization, attention to detail, self-management, and follow-through. The position is hybrid, with an expectation of three days in the Atlanta office; this arrangement may change with business needs. Travel is 10%.

Requirements

Experience working as a Business Analyst, Product Analyst, Salesforce Analyst, Product Owner, Process Analyst, or in a similar role.
Working knowledge of Salesforce capabilities, terminology, objects, workflows, reporting, user experience, or platform-enabled business processes.
Strong interest in AI, automation, and emerging technologies, with the ability to learn concepts quickly and apply them in a practical business context.
Experience gathering requirements, documenting business processes, writing user stories, creating acceptance criteria, and supporting delivery teams.
Strong analytical and problem-solving skills, including the ability to break down complex business problems into clear requirements and actionable next steps.
Excellent written communication skills and the ability to create clear documentation, summaries, requirements, process notes, and stakeholder-ready materials.
Excellent verbal communication skills, including facilitating discussions, asking thoughtful questions, summarizing decisions, and explaining concepts clearly.
Highly organized and self-directed, with the ability to manage multiple priorities in a fast-paced, cross-functional environment.
Strong attention to detail and commitment to documentation quality, traceability, and follow-through.
Comfort working with ambiguity and helping teams turn broad ideas into structured requirements and executable plans.

Nice To Haves

Experience supporting Salesforce Sales Cloud, Service Cloud, Experience Cloud, Data Cloud, Agentforce, Einstein, or other Salesforce AI or automation capabilities.
Familiarity with generative AI, prompts, agents, automation, knowledge retrieval, summarization, workflow orchestration, and human-in-the-loop review.
Experience with Agile delivery practices, backlog management, sprint planning, demos, refinement sessions, and UAT.
Experience using Jira, Confluence, Microsoft Teams, SharePoint, Lucid, PowerPoint, Excel, or similar documentation and collaboration tools.
Exposure to data analysis, reporting, dashboards, business intelligence, or data quality practices.
Experience supporting change management, training, adoption, or stakeholder enablement.
Familiarity with enterprise governance, privacy, access controls, compliance, or responsible AI considerations.
Salesforce, Business Analysis, Product Owner, or AI-related certification or learning.
Practical experience supporting AI agent grounding, guardrail definition, scenario-based testing, and ongoing tuning in partnership with technical teams.

Responsibilities

Partner with business stakeholders, product owners, technology teams, and delivery partners to understand current processes, pain points, business needs, and desired outcomes.
Document business requirements, functional needs, user stories, acceptance criteria, process flows, decision points, and handoffs.
Translate business needs into Salesforce platform requirements, workflow improvements, reporting needs, and adoption support.
Analyze processes to identify inefficiencies, manual workarounds, duplicate data entry, user experience gaps, and opportunities for simplification.
Support backlog refinement, requirements readiness, feature validation, user acceptance testing, and release and change readiness.
Create and maintain business documentation, including BRDs, process maps, capability summaries, stakeholder notes, training materials, and adoption guides.
Keep requirements and documentation clear, traceable, organized, and aligned with business objectives.
Identify, intake, and evaluate potential AI use cases across business processes and Salesforce-enabled workflows.
Document AI use-case assessments, including personas, process context, data dependencies, outcomes, business impact, risks, assumptions, guardrails, and success measures.
Partner with product and technical teams to determine whether opportunities are best addressed through process improvement, automation, reporting, AI assistance, or agentic workflows.
Stay informed about AI capabilities relevant to Salesforce, Agentforce, CRM workflows, automation, knowledge management, analytics, and business productivity.
Support AI pilots, proofs of concept, workshops, demos, and feedback sessions by preparing materials, capturing decisions, documenting learnings, and tracking follow-up actions.
Promote responsible AI adoption by considering data quality, access, privacy, human review, governance, change management, and adoption.
Help identify, curate, and validate approved knowledge sources and business context so agent responses are accurate, relevant, current, and traceable.
Define and document permitted agent behaviors, scope boundaries, access requirements, escalation paths, and human-review needs with business, technical, and governance partners.
Support iterative refinement of agent instructions, topics, actions, and knowledge retrieval using test results, user feedback, and observed failure patterns.
Maintain representative test scenarios and expected outcomes; validate response accuracy, groundedness, guardrail adherence, and task completion before releases and through ongoing monitoring.
Facilitate or support working sessions to gather requirements, confirm process understanding, and align on decisions.
Communicate complex topics clearly to technical and non-technical audiences.
Prepare concise summaries, meeting notes, decision logs, action items, and stakeholder-ready documentation.
Follow up proactively on open questions, dependencies, blockers, and required inputs.
Build working relationships across product, business, technology, data, change management, training, and vendor or partner teams.
Help stakeholders understand deliverables, their purpose, how they will work, and the decisions or actions needed from them.
Manage multiple workstreams, priorities, meetings, and deliverables with minimal supervision; maintain ownership, organization, and follow-through.
Identify gaps, risks, unclear requirements, and areas requiring stakeholder alignment.
Continuously learn new tools, business processes, Salesforce capabilities, and AI concepts.
Apply a process-improvement mindset to make work clearer, simpler, faster, and more scalable.
Maintain organized documentation, requirement logs, action trackers, and traceability between discussions, decisions, and outputs.