Business Analyst, Loyalty (12 month contract)

The Home Depot

4d•CA$62,200 - CA$70,100•Onsite

About The Position

The Loyalty Business Analyst plays a critical role in shaping the strategy, performance, and evolution of The Home Depot Canada’s Pro Xtra loyalty program. This role focuses on translating customer, market, and business insights into actionable recommendations that drive engagement, retention, and incremental value. Acting as a strategic connector between data and decision-making, the individual works cross-functionally with Marketing, Analytics, Product, IT, and other partners to enhance loyalty program design, optimize customer experiences, and deliver measurable business impact. In addition, the individual will maintain a strong understanding of loyalty platform capabilities, data flows, and system constraints to ensure recommendations are both strategically sound and operationally feasible. The Loyalty Business Analyst will work closely with execution teams to support various stages of the development and initiative delivery life cycle.

Requirements

Strong strategic thinking and analytical problem-solving skills with a customer-first mindset.
Strong understanding of loyalty programs, CRM (e.g., Salesforce), customer data platforms (e.g., Amperity) and customer lifecycle marketing.
Proficient programming experience in SQL to query back-end databases.
Experience with data analysis and visualization tools (e.g., Tableau, Google Analytics, Firebase, Adobe).
Experience with experimentation (A/B testing), measurement frameworks, and diagnostic performance analysis.
Strong documentation and communication skills with the ability to simplify complex problems and clearly present to senior executive audiences.
Ability to lead initiatives, influence cross-functional stakeholders, and drive strategic alignment.
University or college degree in business, analytics, marketing, or related field; or equivalent experience
4–6+ years' experience in business analysis, strategy, analytics, or related roles (experience in retail, loyalty, CRM, or digital environments preferred)
Demonstrated ability to lead initiatives and influence stakeholders

Responsibilities

Translate customer behavior, program performance, and market trends into actionable insights that inform the Pro Xtra loyalty strategy and roadmap.
Apply structured analytical approaches (such as segmentation, cohort, and trend analysis) to synthesize data from multiple sources, moving beyond basic reporting to deliver diagnostic and prescriptive analysis that improves key loyalty KPIs (e.g. sales, member acquisition, engagement, and retention.)
Monitor and evaluate loyalty program performance across the customer lifecycle, proactively identifying trends, risks, and growth opportunities to improve key KPIs.
Partner cross-functionally with Marketing, Analytics, Product, and IT teams to align on loyalty priorities, and ensure strategies, campaign designs and audience targeting are grounded in customer insights
Identify opportunities to improve loyalty program design, customer experience, and operational processes based on performance trends and business needs.
Support the development and prioritization of new loyalty initiatives, features, and capabilities by contributing data-driven recommendations and outlining expected business impact.
Translate business needs into clear requirements and support key phases of initiative delivery (including requirements gathering, user acceptance testing (UAT), and post-production validation) to proactively identify and resolve operational or execution gaps.
Executes data extraction and audience segmentation by building queries to pull targeted customer files and enable personalized campaign execution.
Manages the operational deployment, configuration, and issuance of loyalty rewards and campaign offers across CRM and loyalty platform tools.
Drives measurement frameworks and experimentation (including A/B testing, holdouts and pilots) to evaluate program & campaign effectiveness
Consolidates resulting performance metrics into clear, scalable, and senior leadership-ready recommendations that support strategic decision-making.