Business Analyst, Digital Asset Management

VF Corporation•Greensboro, NC

1d•$92,000 - $115,000

About The Position

The Business Analyst, Digital Asset Management is responsible for driving operational excellence, governance, metadata standards, user adoption, and business process enablement across the Digital Asset Management ecosystem. This role partners closely with the Product Owner to ensure DAM capabilities are successfully implemented, adopted, and scaled across Product Creation, Brand Marketing, and downstream digital channels.

Requirements

Proven experience as a Business Analyst or similar role in digital platforms or enterprise systems
Background in Digital Asset Management (DAM) or adjacent domains (content management, PLM, digital commerce, or design workflows)
Demonstrated ability to drive Digital Asset Management processes with detailed execution
Experience coordinating project plans, roadmaps, and cross-functional delivery
Familiarity with integrations and APIs across complex digital ecosystems
Strong business acumen with a focus on delivering measurable outcomes
Excellent communication, leadership, and stakeholder management skills
Experience working in Agile/Scrum environments
3-5 years of experience and professional achievements

Nice To Haves

Experience with design tools (2D, 3D, AI), merchandising platforms, or PLM systems
Background in retail, apparel, footwear, or consumer goods industries
Experience scaling DAM platforms across global teams

Responsibilities

Define and maintain DAM governance frameworks, policies, and operating procedures.
Establish metadata standards, taxonomy structures, naming conventions, and asset lifecycle management processes.
Partner with business stakeholders to ensure consistent asset management practices across brands and functions.
Drive compliance with asset governance standards and identify opportunities for improvement.
Document and optimize end-to-end asset creation, review, approval, storage, and distribution workflows.
Identify process inefficiencies and recommend improvements to increase speed, accuracy, and scalability.
Collaborate with Product Creation, Marketing, Merchandising, and Technology teams to align workflows across the digital ecosystem.
Support change management activities associated with new DAM capabilities and integrations.
Collaborate with organizational change management to develop training programs, user guides, and onboarding materials.
Lead DAM community engagement activities, including office hours, user forums, and feedback sessions.
Monitor platform adoption metrics and identify opportunities to increase utilization and user satisfaction.
Serve as a subject matter expert for DAM processes and best practices.
Partner with business and technology teams to maintain asset quality standards.
Monitor metadata completeness, accuracy, and consistency.
Support taxonomy evolution and governance as business requirements change.
Develop reporting and dashboards to measure data quality and asset health.
Support the Product Owner in roadmap execution and release readiness activities.
Coordinate business testing, user acceptance testing, and deployment activities.
Track key milestones, risks, dependencies, and business readiness activities.
Ensure stakeholder alignment across multiple workstreams and initiatives.
Build strong relationships with Product Creation, Brand Marketing, Merchandising, eCommerce, and Technology teams.
Gather business feedback and translate operational needs into enhancement opportunities for the Product Owner backlog.
Facilitate governance councils and cross-functional working sessions.