Business Analyst, Digital and Customer Experience

barre3

7h • Hybrid

About The Position

Reporting to the Sr. Manager of Digital Experience and Technology, the Business Analyst, Digital and Customer Experience (BA) serves as the operational bridge between digital marketing, creative, and engineering development teams. This position is responsible for gathering and translating internal business requirements, customer feedback, and marketing goals into clear, detailed user stories for the engineering backlog. The BA leads the daily execution of website content updates, online video configuration, User Acceptance Testing (UAT), process mapping, and online customer support. They should be obsessed with the digital client journey on our website and on our product, always ensuring there are no details missed or errors overlooked, and always looking for ways to improve using data insights and event tracking to create useful change. Primary residence must be in the following states: CA, DC, FL, IL, MA, MI, NC, NJ, NY, NV, OH, OR, PA, TN, TX & WA

Requirements

• 3+ years of experience as a Business Analyst, Systems Analyst, or Digital Product Coordinator in a marketing technology, e-commerce, or digital subscription environment.
• Direct experience working with ticketing systems (Jira, Asana, Airtable), Content Management Systems, Intercom, customer data platforms (Segment), and reporting tools (Mixpanel).
• Proven experience writing user stories, executing UAT protocols, interfacing with customers, and collaborating across different marketing, operations, and engineering teams.
• Familiarity with subscription models, franchise ecosystems, or health and wellness platforms is a plus.
• Exceptional skill in breaking down complex business requests into granular requirements and catching edge-case flaws.
• Outstanding written and verbal communication skills to effectively translate between technical engineering teams and non-technical business stakeholders.
• Disciplined approach to maintaining organized backlogs, structured documentation, and reliable testing workflows.
• Proactive mindset to identify blockers early, recommend practical solutions, and drive tasks to completion.
• Full autonomy to prioritize daily tasks and meet hard deadlines.
• Must be available during 8-5pm in your own time zone. Occasional availability may be required to meet needs in other time zones.
• Embodies barre3 core values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, and Make It Happen.

Nice To Haves

• Experience with Iterable is preferred.

Responsibilities

• Partner with the Sr Manager of Digital Experience and Technology to translate business needs into detailed user stories, and clear acceptance criteria for engineering delivery.
• Own the drafting, maintenance, and triage of technical tickets in Jira/Asana, ensuring developers have comprehensive reproduction steps, technical context, and screenshots. Collaborate with engineers to complete tasks, according to our definition of done.
• Act as the primary internal tester for new feature releases, system enhancements, and bug fixes across all digital platforms. Work closely with external QA resources to build out thorough and comprehensive manual and automated testing.
• Triage bugs, track resolution timelines, and verify fix deployments to prevent issues from reaching production environments.
• Implement seasonal campaign takeovers, landing page launches, and promotion deployments, ensuring pricing logic, promo triggers, and tracking links perform flawlessly. Work closely with marketing and creative teams to create assets needed for successful campaigns.
• Merchandise online workout videos, collections, and instructors for barre3 online with correct metadata, tagging, and publication dates. Work closely with the production team and their process to ensure all videos are ready for publication.
• Collaborate with new studio opening team to ensure studio locations websites are published and updated with correct studio data and integrations.
• Continuously audit digital user journeys (navigation paths, call-to-action buttons, checkout flows, and membership sign-ups) across online.barre3.com and mobile apps to ensure zero broken paths.
• Manage our customer support inbox through Intercom, troubleshooting issues, responding to feedback, and routing questions to other internal stakeholders.
• Update and create clear documentation for internal processes and configurations.
• Create reports in Mixpanel, Excel, or elsewhere to track user behaviors and derive insights to drive growth.
• Understand digital architecture with third party integrations to understand how data flows from system to system.
• Manage our event taxonomy and validate event and properties tracked flow correctly through systems.
• Support Performance Marketing team to create meaningful client segments with tested logic and validation.
• Analyze user feedback, recurring support ticket trends, and system error logs to recommend actionable platform enhancements and operational efficiencies.

Benefits

• A flexible, hybrid working environment, including opportunities to work remotely and at the Portland Home Office
• Generous medical, dental and vision plans
• Paid holidays, sick and vacation time to empower a healthy work-life balance
• A competitive salary with 401k company-matching, because we care about your future
• Free unlimited access to barre3 online and Portland barre3 classes

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed