Business Administration (Marketing, Digital & Social Media) Faculty Member

Holyoke Community College•Holyoke, MA

5d•Hybrid

About The Position

Holyoke Community College (HCC) is seeking an innovative and collaborative educator for its Business Department to teach undergraduate courses in Marketing, Digital and Social Media Strategy, Sales and Customer Service, Online Branding, Marketing Analytics, and related subjects. The faculty member will be expected to teach in on-site, online, and hybrid modalities, with an emphasis on on-site instruction. The role involves utilizing active learning methods and diverse instructional strategies to facilitate student learning across various modalities, including cooperative, experiential, and technology-enhanced learning. The position requires developing courses and materials that integrate current digital tools and industry practices, collaborating on industry credentials, creating active and experiential learning opportunities, and designing curriculum that reflects current marketing trends and digital tools. Additionally, the faculty member will provide student advising, support student involvement in digital marketing projects, collaborate with colleagues, contribute to program assessment, build community and transfer partnerships, and engage in enrollment and outreach activities. The role also includes pursuing grant opportunities and participating in department, division, and college governance, including holding office hours to support student success. The faculty member will be supportive of students' learning goals by focusing on outcomes, considering student needs and abilities, and accommodating individual differences while maintaining academic integrity and promoting HCC's mission and values.

Requirements

Master’s degree in Marketing, Digital Media, Communication, or a closely related field.
Demonstrated excellence in teaching and curriculum development at the undergraduate level.
Proven expertise in one or more of the following areas: digital marketing strategy, social media management, online branding, content marketing, SEO/SEM, or marketing analytics.
Commitment to inclusive, student-centered pedagogies and experiential learning.
Experience designing and delivering engaging courses, including online, hybrid, or in-person formats.
Demonstrated ability to apply inclusive, student-centered teaching practices and varied pedagogical strategies.
Strong communication, collaboration, and mentoring skills.
Proven ability to collaborate effectively with diverse populations.
Ability to contribute to curriculum development, assessment, and accreditation activities.
Excellent written and oral communication skills.
Commitment to the mission of the community college.
Legal authorization to work in the United States.

Nice To Haves

Ph.D. or terminal degree in Marketing, Digital Media, Communication, or a closely related field (ABD considered).
Experience with program administration in business, marketing or management.
Familiarity with digital tools, analytics, and contemporary technologies in management and marketing.
Prior teaching experience at the college or university level with a record of inclusive, high-impact pedagogy.
Publications or professional contributions related to management, marketing, or education.
Experience fostering partnerships with community organizations or local businesses.

Responsibilities

Develop and teach undergraduate courses in Marketing, Digital and Social Media Strategy, Sales and Customer Service, Online Branding, Marketing Analytics, and related subjects.
Teach in all and any combination of modalities - On Site, Online and Hybrid, with emphasis on site.
Utilize active learning methods and use a variety of instructional strategies designed to assist the learner in meeting the objectives of the course in a variety of modalities.
Develop courses and instructional materials that integrate current digital tools and industry practices.
Collaborate on incorporating industry credentials into the content of courses.
Create active and experiential learning opportunities that foster leadership, teamwork, and problem-solving through case studies, community-based projects, and industry partnerships.
Design curriculum that incorporates current trends and digital tools used in marketing, digital platforms, and media innovation.
Provide student advising on academic, career, and transfer opportunities aligned with Business Department pathways and specifically students pursuing marketing and digital media concentrations.
Support student involvement in digital marketing projects, campaigns, and competitions.
Collaborate with colleagues within the department, across divisions, and through College Governance Committees and task forces.
Contribute to program assessment, general education outcomes assessment and student learning outcomes initiatives.
Work with the department to build community, internship, and college transfer partnerships.
Engage in enrollment, retention, and outreach activities in alignment with the department’s mission.
Pursue grant opportunities and other sustainability projects.
Actively participates in department, division and professional staff meetings as well as other components of college governance.
Participates in college programs and activities including holding office hours to support student success.
Focus on student learning outcomes.
Take into account the needs and abilities of the students.
Become familiar with academic and social support while making reasonable provisions to accommodate individual differences.
Maintain academic integrity, foster inclusive learning environments, and promote HCC’s mission and values.