Brewery Representative

Craft Brew Alliance • Austin, TX

17h • $66,400 - $74,000

About The Position

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? COMPANY: We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: The Brewery Sales Representative is the key connection point between Karbach Brewing Co. and our retailers and consumers. This position is predominantly field sales based and focused around building key relationships with our most valuable retailers and consumers alike. The BSR will report directly to the Area Sales Manager and be responsible for carrying out sales and marketing strategy. Their performance will be measured by KPIs that include measurements of activity and market effectiveness.

Requirements

• Bachelor’s Degree in Sales, Business, or related field.
• 1-3 years of experience in Distribution, Outside Sales, Food/Beverage or related industry.
• Job requires the ability to travel.
• Reliable transportation needed to travel within territory. (Qualifies for mileage reimbursement program.)
• Excellent analytical, organizational, and project management skills.
• Strong communication and presentation skills.
• Ability to adjust a message to the audience.
• Proven ability to think and move between strategic and analytical thinking as well as actual execution.
• Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network in order to better sell through products.
• Ability to own budgetary responsibility and execute against timelines.

Nice To Haves

• Certified Cicerone or Certified Beer Server licensing preferred.
• Knowledge of craft beer and brewing process preferred.
• Highly creative, able to generate fresh, impactful ideas and see them through to implementation.

Responsibilities

• Develop and maintain thorough knowledge of Karbach Brewing Company’s products, pricing, and commercial strategy.
• Building and maintaining key “focus accounts” where they will spend the majority of their time planning and executing in market.
• Adjust focus accounts bi-monthly to ensure Karbach is winning at all essential establishments.
• Responsible for increasing distribution and volume across the key on premise and key off-premise accounts.
• Implement sales strategy and targets using aligned brand priorities with wholesalers while assisting in achieving expected results.
• Utilize selling and data tools to build comprehensive selling stories for retail accounts.
• Execute events and promotional activities (may include evenings and weekends)
• Review target account analysis and reports to ensure brands are performing at the top of class levels for all assigned accounts.
• Have a good understanding of beer quality measures and communicate any discrepancies.
• Improve velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional programs.
• Add value to all key accounts by offering creative, impactful support and by keeping the accounts informed about all upcoming brand launches or programs.
• Utilize and record daily tasks and activities within company CRM tool (KARMA).
• Knowledge of data tools (VIP & PowerBI).
• Review pricing and bring forward any competitive disadvantages or profit opportunities present in the market.

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level