Branded Environments, Signage & Wayfinding Designer II

Perkins&Will • Dallas, TX

6h

About The Position

As a Branded Environments, Signage & Wayfinding Designer II at Perkins&Will, you will translate research, project goals, and early design strategy into intuitive signage, wayfinding, and environmental graphic systems. You will analyze user journeys, circulation, decision points, information needs, and environmental conditions to inform design recommendations. Develop design concepts that integrate brand, architecture, interiors, storytelling, and user experience. Create clear information hierarchies, programming documents, sign location plans, message schedules, and digital project records. Develop coordinated signage packages across concept design, schematic design, design development, and construction documentation. Prepare production-ready artwork, details, schedules, written specifications, and bid documents for fabrication and implementation. Apply accessibility requirements, applicable codes, progressive disclosure, and inclusive design principles to project work. Participate actively in design reviews, workshops, client presentations, and coordination discussions, offering informed ideas and responding constructively to feedback. Coordinate day-to-day design work with project teams, architects, interior designers, consultants, fabricators, and manufacturers. Review shop drawings and material samples for alignment with the design intent and project requirements, with appropriate project leadership oversight. Understand common signage materials, fabrication processes, installation methods, and basic structural and mechanical considerations. Manage assigned workstreams across multiple projects, communicate progress and needs clearly, and raise potential scope, schedule, documentation, or implementation issues early. Support junior team members through clear guidance, knowledge sharing, and constructive feedback.

Requirements

• 3–5 years of relevant professional experience in signage, wayfinding, environmental graphic design, experiential design, or a related field.
• Strong understanding of human-centered wayfinding, information hierarchy, progressive disclosure, accessibility, and inclusive design.
• Experience developing signage and wayfinding systems from strategy and concept through documentation and implementation.
• Ability to develop and interpret sign location plans, elevations, details, message schedules, specifications, production artwork, and shop drawings.
• Working knowledge of relevant accessibility standards and city or municipal sign codes.
• Understanding of signage materials, fabrication techniques, installation considerations, and coordination requirements.
• Proficiency in Adobe Creative Cloud, including Illustrator, InDesign, and Photoshop.
• Strong visual communication, problem-solving, organization, and time-management skills.
• Ability to work independently and collaboratively, manage multiple deadlines, and communicate effectively with clients and multidisciplinary teams.

Nice To Haves

• Familiarity with CadTools and 3D modeling tools is preferred.
• Experience with SignAgent or a similar signage programming and project organization platform is preferred.
• Willingness to travel as project needs require.
• Professional accreditation in an area of Living Design (such as LEED AP with Specialty, BREEAM AP, WELL AP, SITES AP, CPHC/CPHE, or RELi AP) is valued.

Responsibilities

• Translate research, project goals, and early design strategy into intuitive signage, wayfinding, and environmental graphic systems.
• Analyze user journeys, circulation, decision points, information needs, and environmental conditions to inform design recommendations.
• Develop design concepts that integrate brand, architecture, interiors, storytelling, and user experience.
• Create clear information hierarchies, programming documents, sign location plans, message schedules, and digital project records.
• Develop coordinated signage packages across concept design, schematic design, design development, and construction documentation.
• Prepare production-ready artwork, details, schedules, written specifications, and bid documents for fabrication and implementation.
• Apply accessibility requirements, applicable codes, progressive disclosure, and inclusive design principles to project work.
• Participate actively in design reviews, workshops, client presentations, and coordination discussions, offering informed ideas and responding constructively to feedback.
• Coordinate day-to-day design work with project teams, architects, interior designers, consultants, fabricators, and manufacturers.
• Review shop drawings and material samples for alignment with the design intent and project requirements, with appropriate project leadership oversight.
• Understand common signage materials, fabrication processes, installation methods, and basic structural and mechanical considerations.
• Manage assigned workstreams across multiple projects, communicate progress and needs clearly, and raise potential scope, schedule, documentation, or implementation issues early.
• Support junior team members through clear guidance, knowledge sharing, and constructive feedback.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level