Brand Writer

Maropost•Toronto, ON

50d

About The Position

We’re seeking a Brand Writer with AI-first thinking. You’ll drive awareness, growth, and engagement through high-impact content, collaborating closely with marketing, design, product, and sales teams to ensure alignment with brand voice, business objectives, and audience needs. You need to be a sharp writer who can move fast, and care about producing work that actually lands, and know how to balance brand storytelling with performance optimization.

Requirements

3+ years of experience in copywriting, communications, or a related field, with a strong understanding of brand positioning, messaging development, and editorial best practices.
Proven ability to develop and scale compelling B2B brand narratives, preferably within SaaS or technology environments.
Strong expertise in brand voice development, messaging architecture, and strategic storytelling across multiple channels.
Exceptional writing, editing, proofreading, and communication skills, with a portfolio demonstrating strong brand alignment, clarity, and impact.
Experience collaborating cross-functionally with Growth, Product Marketing, Design, and leadership teams to shape strategic messaging initiatives.
Strong understanding of AI-assisted writing and workflow optimization, with the ability to leverage AI tools responsibly to enhance efficiency and creative output.
Excellent project management, organization, and time management skills, with the ability to manage multiple priorities independently.
Experience using modern marketing, SEO, analytics, social, and project management tools to inform positioning and communication strategies.
Above all: you are a self-starter who takes ownership, operates with urgency, and gets things done without being told what to do.

Responsibilities

Own and evolve the brand positioning across channels, grounded in business priorities, audience insight, and market differentiation.
Develop messaging frameworks, narrative pillars, and communication strategies that strengthen and reinforce brand positioning.
Lead brand storytelling initiatives across campaigns, product marketing, PR, web experiences, and lifecycle communications.
Write and edit high-impact brand messaging and copy that delivers clarity, consistency, and emotional resonance across all touchpoints.
Collaborate closely with the Creative Director to shape brand concepts, narratives, tone of voice, and strategic messaging.
Partner with SEO and Growth teams to create messaging that balances brand identity, audience relevance, and performance objectives.
Translate audience insights, keyword research, and growth priorities into compelling, human-centered brand narratives.
Ensure consistency in brand voice, positioning, and messaging across all customer-facing experiences.
Operate as a senior brand voice across Growth, Product Marketing, Design, and cross-functional stakeholders.
Serve as a strategic thought partner by influencing messaging direction, positioning decisions, and communication strategy.
Evaluate messaging and campaign performance, test positioning hypotheses, and refine strategies based on insights and experimentation.
Build scalable systems, workflows, and editorial processes that support sustainable brand growth and operational efficiency.
Provide strategic direction and feedback to freelancers and agencies while maintaining high creative and editorial standards.
Leverage tools, templates, and AI-assisted workflows to improve efficiency, ideation, and quality at scale.