Brand Talent Specialist

QVC•West Chester, PA

12d•Hybrid

About The Position

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. Reporting to the Manager, Social and Brand Influencer Marketing, this position is responsible for managing the development of our brand influencer/creator marketing strategy. This strategy aims to drive increased reach and relevancy of our brand, revenue growth, customer expansion, and engagement across social media and other owned platforms at QVC. This position is responsible for driving innovation and building strong relationships across our approach to influencers. This includes external and internal creator partnerships, in addition to managing the development and execution of the content strategy and calendar planning for QVC's flagship social platforms. This position will co-lead the development and execution of the content strategy and calendar planning for QVC's flagship social platforms. It will also act as the internal influencer/creator lead for key company initiatives, events, and promotions across the organization.

Requirements

2+ years of social media / digital marketing
Knowledge of the influencer/creator industry including talent, social trends, & emerging platforms

Nice To Haves

Bachelor's Degree in Marketing, Advertising, Communications or related field, preferred.

Responsibilities

Develop and manage new and innovative creator and influencer programs. These programs include customer advocacy initiatives, refer-a-friend programs, and other people-powered commerce and marketing opportunities.
Manage the development and execution of the influencer/creator content strategy across QVC's proven flagship social platforms, including Facebook, Instagram, Twitter, and Pinterest. Additionally, this strategy extends to emerging social platforms, such as TikTok, as well as digital and broadcast platforms.
Pitch talent and influencers for campaigns that improve ROI and achieve campaign KPIs
Build and maintain strong relationships with agencies and networks; identify trends and new opportunities looking ahead to marketplace news and changes
Maintain pulse on culture, emerging influencers, and content creators to constantly source & pitch new partners, align on concepts and negotiate budget and timeline directly
Partner closely with brand marketing, digital marketing, merchandising and other functional teams to ensure influencers are integrated into our brand marketing plans.
Provides Analysis and Reporting of the campaign, relationships and pipeline of new talent spend results for this specific vertical