Brand Success Analyst

GrapevineAI•New York City, NY

2d•Onsite

About The Position

This role is for immediate hire at our Flatiron, NY office. As a Brand Success Analyst, you will work with our Brand Success team to accelerate growth for a group of DTC brands. On a day to day basis, you will: Be Responsible for Brand Relationships and Workflow: You are the primary point of contact working directly with top tier DTC brands. Onboard them, understand their growth goals, and set them up for success using GrapevineAI’s marketplace infrastructure. You will touch every aspect of the ad delivery process, including managing content and advising on performance goals. Develop Creative Strategy: Partner with brands and our team of creative strategists to define a creative strategy that will hit growth goals for brands. Set up a growth roadmap to guide the brand towards success with a winning combination of written and visual content. Own Performance and Analytics: Dive deep into the numbers to understand what is working, what is not, and why. Partner with brands to develop launch plans, iterate creative, and optimize articles. Embrace innovation: Be curious. Raise new ideas, develop new strategies, pitch new products. The potential for expansion in this space is limitless. We want your authorship as we build and redefine social advertising. As an individual, you love products and are passionate about consumer brands, particularly in the realm of beauty, fashion, food, and personal care. You have a keen sense of what consumers are looking for, and know how to deliver a point with a punch. You bring excitement, genuine curiosity, and a product-testing mentality. You think big and can distill dense information into singular, important ideas that are easily digestible for audiences. Your work will include creatives for whitelisted content that will appear in ad campaigns before millions of viewers. A creative eye and enthusiasm for digital content is a must. Key Responsibilities For This Role: This role is perfect for someone who is highly strategic, consumer-obsessed, and passionate about producing effective content that sells. Applicants take pride in their communication and ability to maintain strong relationships with brands. The ideal candidate should have a drive to understand ‘What makes a winning ad?’ for clients across a breadth of industries. This role is responsible for end-to-end ownership of a brand’s content and ad performance. Main tasks include, but are not limited to: Serving as the main point of contact to a portfolio of brands and developing strategies to grow and foster those partnerships Supervising all content production and final quality control for brand deliverables. This includes end to end project workflow. Providing feedback on creatives (raw UGC, static and video ads, written content) Ideation and development of needle-moving content that speaks to a brand’s needs via market research and content analysis Understanding and driving business goals, including revenue, while constantly innovating new strategies Using analytics to optimize ad performance and improve conversion rates Cross functional collaboration with the Content Strategists and other team members as well as regular meetings and slack communication with brands.

Requirements

Marketing and Creative Guru
Bachelor’s degree or equivalent experience
0-2 years experience across startups, performance marketing, financial services, consulting, or growth industries.
Fresh graduates are okay - we love training!
Energy and enthusiasm working with our brands.
Excel and Powerpoint guru (e.g.pivot tables, formatting) and comfortable with data analysis
Business Ownership: Goal Crusher
Business savvy: you get the market, trends, competitive forces, content, and technology
Entrepreneurial mindset: thrive in a place where change, ambiguity and action orientation are the norms. You work with speed and efficiency.
Builder: blank canvases excite you; you enjoy the process of making something and iterating
Organization & Communication: Exceptional Focus
Project-management: organized, proactive, disciplined, detail-oriented, and relentless in getting things done with the ability to successfully manage multiple projects/deadlines simultaneously in a fast-paced environment
Impeccable communication: you can distill and convey information in a compelling manner and have exceptional editing and written skills with a strong attention to detail
Team work: Develops Others
Highly collaborative: you possess the ability to build strong relationships with internal and external stakeholders with a positive attitude and enthusiastic mindset
A creative eye and enthusiasm for digital content is a must.
Love products and are passionate about consumer brands, particularly in the realm of beauty, fashion, food, and personal care.
Keen sense of what consumers are looking for, and know how to deliver a point with a punch.
Bring excitement, genuine curiosity, and a product-testing mentality.
Think big and can distill dense information into singular, important ideas that are easily digestible for audiences.

Responsibilities

Be Responsible for Brand Relationships and Workflow
Onboard brands, understand their growth goals, and set them up for success using GrapevineAI’s marketplace infrastructure.
Touch every aspect of the ad delivery process, including managing content and advising on performance goals.
Develop Creative Strategy
Partner with brands and our team of creative strategists to define a creative strategy that will hit growth goals for brands.
Set up a growth roadmap to guide the brand towards success with a winning combination of written and visual content.
Own Performance and Analytics
Dive deep into the numbers to understand what is working, what is not, and why.
Partner with brands to develop launch plans, iterate creative, and optimize articles.
Embrace innovation
Raise new ideas, develop new strategies, pitch new products.
Serve as the main point of contact to a portfolio of brands and developing strategies to grow and foster those partnerships
Supervise all content production and final quality control for brand deliverables.
Provide feedback on creatives (raw UGC, static and video ads, written content)
Ideation and development of needle-moving content that speaks to a brand’s needs via market research and content analysis
Understand and drive business goals, including revenue, while constantly innovating new strategies
Use analytics to optimize ad performance and improve conversion rates
Cross functional collaboration with the Content Strategists and other team members as well as regular meetings and slack communication with brands.