Brand Strategy Senior Lead, Wealth Marketing

Citi • New York, NY

21d

About The Position

Partner with internal teams including design, content, and marketing to support the development and execution of brand and campaign work. Manage timelines, workflows, and deliverables for brand initiatives to ensure timely and consistent execution across stakeholders. Conduct research and benchmarking to inform creative development, messaging, and visual expression. Support ongoing competitive and category analysis, using insights to inform brand and creative direction Contribute to the development, maintenance, and adoption of brand guidelines, visual toolkits, and internal communications to promote brand system understanding and adoption. Help ensure consistency in design, voice, and messaging across marketing, content, and sales materials. Coordinate with external agencies, creative vendors, and internal contributors to support the delivery of high-quality brand assets. Support presentations and storytelling to advocate for the brand internally and externally.

Requirements

• 10+ years of experience in brand strategy, marketing execution, or creative operations
• Demonstrated experience supporting large-scale brand initiatives and coordinating cross-functional stakeholders
• Familiarity with visual identity systems, brand guidelines, and campaign toolkits
• Strong project management and organizational skills with exceptional attention to detail
• Confident communicator with a collaborative, solutions-oriented mindset
• Comfortable working with creatives, marketers, and senior stakeholders alike
• Bachelor's/University degree
• Strong sense of visual and narrative brand strategy
• Organized and proactive project manager with an ability to manage multiple priorities
• Curious, adaptable, and driven to elevate brand execution
• Collaborative team player with a positive, can-do attitude
• Passionate about delivering a best-in-class client experience through creative and consistent brand storytelling

Nice To Haves

• Master's degree preferred

Responsibilities

• Manage timelines, workflows, and deliverables for brand initiatives
• Conduct research and benchmarking to inform creative development, messaging, and visual expression
• Support ongoing competitive and category analysis
• Contribute to the development, maintenance, and adoption of brand guidelines
• Help ensure consistency in design, voice, and messaging across marketing, content, and sales materials
• Coordinate with external agencies, creative vendors, and internal contributors to support the delivery of high-quality brand assets
• Support presentations and storytelling to advocate for the brand internally and externally

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level