Brand Marketing Lead

Stripe • South San Francisco, CA

10d

About The Position

You will lead high-visibility brand programs that drive awareness and preference for Stripe. You'll translate market and audience insights into unique brand activations or multi-channel campaigns. You’ll manage agencies and media partners, work with regional teams to ensure local relevance, define success metrics, measure impact, and iterate to maximize outcomes—all while inspiring and aligning internal cross-functional stakeholders.

Requirements

• 10+ years of brand or campaign marketing experience.
• Proven experience managing agencies and significant budgets.
• Demonstrated success partnering with teams across the globe.
• Strong communication and influencing skills.
• Experience at a high-growth tech company (FinTech or SaaS preferred).
• Familiarity with a range of marketing measurement approaches, AI tools, and MarTech stacks.

Responsibilities

• Strategy & audience insight: Define clear marketing objectives and strategies anchored in Stripe’s brand metrics and business goals, but informed by audience needs, trends, and competitive context.
• Influence & storytelling: Present strategy and results to senior stakeholders, advocate for bold creative choices, and elevate Stripe’s brand presence globally.
• Global integrated campaign leadership: Develop and execute cross-channel campaigns with potential international adaptation.
• Cross-functional collaboration: Partner with demand, field marketing, product, creative, media, and comms to align on the business context, audience insight, key message, and best delivery approach.
• Agency & partner management: Own agency relationships, media vendors, and brand sponsorship partners to deliver standout activation plans and seamless execution.
• Measurement & optimization: Set KPIs for awareness and down-funnel outcomes; track performance, surface actionable insights, and optimize creative and channel mix accordingly.
• Autonomy & creative problem solving: Start work from a place of ambiguity, proactively clearing blockers for others and helping the broader team get to the end goal.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed