Marketing Strategy Lead

JPMorgan Chase & Co.•Wilmington, DE

About The Position

Join Chase as a Marketing Strategy Manager within the Small Business and Lending Marketing team and develop integrated marketing strategies to help small business owners maximize the value of their credit cards. Specifically, this marketing leader will work to amplify small business card benefits, partner benefits and travel and shopping features across the full portfolio of small business credit card products, (ie, Ink and the newly launched Sapphire Reserve for Business) to engage, deepen and retain existing small business credit card customers. This position sits within Chase’s Marketing Growth & Innovation organization.

Requirements

Minimum of 7 years experience in integrated digital marketing strategy
Experience executing engagement strategies across email, direct mail, digital, social and paid media channels.
Experience working with agency/internal creative partners to develop net new campaigns from inception to launch
Strong relationship management skills and demonstrated track record effectively collaborating with product, analytics, finance, legal, content, research, brand, social and performance media teams
Results-focused, with a track record of driving successful marketing initiatives
Innovative mindset with the ability to adapt and implement new marketing strategies
Excellent analytical skills, with proficiency in leveraging data to inform decision-making and optimize marketing performance
Ability to thrive in a fast-paced, dynamic environment

Nice To Haves

Bachelor’s degree in marketing, business, or a related field
Experience within the financial services industry

Responsibilities

Engage existing small business credit card customers through integrated, owned channel strategies designed to reinforce card value and partner benefits
Synthesize market research, insights and data to develop segment-specific positioning, messaging and value propositions
Collaborate with cross-functional teams and serve as an advocate for the small business customer
Track campaign and segment spend, share and engagement metrics
Manage a team of 1-2 marketing professionals to deliver a robust engagement marketing calendar across digital channels including site, social, email, content and paid media
Partner with portfolio product teams to bring to market new features and benefits
Monitor and analyze campaign performance, using data-driven insights to refine strategies and improve results
Ensure brand messaging and visual identity are consistent across all marketing materials and channels
Utilize market research and data insights to inform and enhance marketing strategies
Present results and updates to senior leaders in the organization