Brand Strategy Lead, Wealth Marketing

Citi • New York, NY

27d

About The Position

Partner with internal design, content, and marketing teams to bring creative campaigns and assets to life. Coordinate deliverables and timelines for brand-related initiatives, ensuring timely and consistent execution across stakeholders. Conduct research and benchmarking to inform creative development, messaging, and visual expression. Develop brand guidelines, visual toolkits, and internal communications to promote brand system understanding and adoption. Drive consistency in design and voice across marketing, content, and sales assets. Assist in managing agency partners, creative vendors, and internal contributors to deliver high-quality brand assets. Support presentations and storytelling to advocate for the brand internally and externally.

Requirements

• 10+ years of experience in brand strategy, marketing execution, or creative operations.
• Demonstrated experience supporting large-scale brand initiatives and coordinating cross-functional stakeholders.
• Familiarity with visual identity systems, brand guidelines, and campaign toolkits.
• Strong project management and organizational skills with exceptional attention to detail.
• Confident communicator with a collaborative, solutions-oriented mindset.
• Comfortable working with creatives, marketers, and senior stakeholders alike.
• Bachelor's/University degree
• Strong sense of visual and narrative brand strategy.
• Organized and proactive project manager with an ability to manage multiple priorities.
• Curious, adaptable, and driven to elevate brand execution.
• Collaborative team player with a positive, can-do attitude.
• Passionate about delivering a best-in-class client experience through creative and consistent brand storytelling.

Nice To Haves

• Background in financial services, luxury, tech, or professional services preferred.
• Master's degree preferred

Responsibilities

• Partner with internal design, content, and marketing teams to bring creative campaigns and assets to life.
• Coordinate deliverables and timelines for brand-related initiatives, ensuring timely and consistent execution across stakeholders.
• Conduct research and benchmarking to inform creative development, messaging, and visual expression.
• Develop brand guidelines, visual toolkits, and internal communications to promote brand system understanding and adoption.
• Drive consistency in design and voice across marketing, content, and sales assets.
• Assist in managing agency partners, creative vendors, and internal contributors to deliver high-quality brand assets.
• Support presentations and storytelling to advocate for the brand internally and externally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level