Brand Strategist
About The Position
At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We're seeking a future team member for the role of Vice President, Marketing & Communications to join our Marketing team. This role location is New York, NY In this role, you'll make an impact in the following ways:
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Typically 5-12+ years of experience.
- Experience in the securities or financial services industry is preferred.
- Strong strategic thinking and analytical skills, with a proven ability to translate data into actionable marketing strategies.
- Excellent communication and interpersonal skills, essential for effective collaboration and stakeholder engagement.
- Proficiency in leveraging digital marketing tools and platforms to drive brand growth and engagement.
Nice To Haves
- Advanced degree preferred.
- Experience in the securities or financial services industry is preferred.
Responsibilities
- Develop and execute comprehensive marketing strategies by leveraging industry knowledge and data-driven insights to enhance BNY's brand presence.
- Collaborate with cross-functional teams to ensure alignment of marketing initiatives with business objectives, demonstrating expertise in integrated marketing communications.
- Lead the creation of compelling content and communication materials that resonate with target audiences, by applying advanced marketing techniques and tools.
- Evaluate and measure the effectiveness of marketing campaigns and initiatives to ensure continuous improvement and achievement of key performance indicators.
Benefits
- BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
- We provide access to flexible global resources and tools for your life's journey.
- Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
