Brand Strategist – Social Media & Marketing (Mental Health)

Beyond Expectation, LLC•Paradise, NV

3d•Onsite

About The Position

We are seeking a highly organized and creative Brand Strategist / Social Media & Marketing Specialist to elevate our digital presence, branding, and community engagement. This role is ideal for someone experienced in social media marketing, content creation, branding strategy, and analytics, especially within Mental Health and Wellness.

Requirements

Proven experience in social media marketing & content creation
Proven experience in brand strategy and digital marketing
Strong skills in Canva, Adobe, AI tools (e.g., ChatGPT)
Strong skills in Google Analytics & SEO
Excellent organizational skills
Excellent writing and storytelling ability
Ability to work independently
Ability to manage multiple projects

Nice To Haves

Experience with photography & videography
Experience in mental health, healthcare, or wellness industry
Bilingual (English/Spanish)
Experience with healthcare marketing
Experience with doctor/clinician branding
Experience with community outreach campaigns

Responsibilities

Manage and grow platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube
Create and post engaging content (reels, videos, graphics, campaigns)
Highlight providers, staff, and services through storytelling and media
Develop monthly awareness campaigns (Mental Health Awareness, Autism, Suicide Prevention, etc.)
Run promotions (e.g., Google Review campaigns, $250 gift card giveaways)
Design flyers, brochures, marketing packets (print & digital)
Maintain consistent branding across all platforms
Capture photo/video content of staff, events, and office culture
Produce provider spotlight content and interviews (e.g., YouTube features)
Maintain and update website content for SEO and relevance
Analyze Google Business profile, SEO, and web traffic data
Optimize visibility for targeted populations identified by leadership
Promote company culture through: Employee highlights, Announcements (milestones, achievements, licensure, etc.), Strengthen engagement for both in-office and remote staff
Support community outreach events (health fairs, radio and tv interviews, speakers bureau partnerships)
Promote specialized services (Neurofeedback, EMDR, medication mgmt. services)
Assist in recruitment branding (licensed supervisees, doctors, clinicians, patients and referral partners)
Help promote newly BHCEN credentialed initiatives (Behavioral Health Certification for Excellence in Nevada)
Maintain marketing materials and doctor/clinician business cards
Assist in launching online service offerings (parenting classes, D.V. and S.A. court mandate programs, e-commerce payment receipt)
Support data tracking for insurance panels and program growth