Brand Strategist – Social Media & Marketing (Mental Health)
About The Position
At Beyond Expectation, LLC – Psychological Services, we hire SUPERSTARS. We are a rapidly growing outpatient behavioral health and wellness group making a strong impact across Southern Nevada. Our team values creativity, collaboration, and innovation in delivering exceptional mental health services. We are seeking a highly organized and creative Brand Strategist / Social Media & Marketing Specialist to elevate our digital presence, branding, and community engagement. This role is ideal for someone experienced in social media marketing, content creation, branding strategy, and analytics, especially within Mental Health and Wellness.
Requirements
- Proven experience in: Social media marketing & content creation
- Proven experience in: Brand strategy and digital marketing
- Strong skills in: Canva, Adobe, AI tools (e.g., ChatGPT)
- Strong skills in: Google Analytics & SEO
- Experience with: Photography & videography (highly preferred)
- Excellent: Organizational skills
- Excellent: Writing and storytelling ability
- Ability to: Work independently
- Ability to: Manage multiple projects
Nice To Haves
- Experience in mental health, healthcare, or wellness industry preferred
- Bilingual (English/Spanish) a plus
- Experience with: Healthcare marketing
- Experience with: Doctor/Clinician branding
- Experience with: Community outreach campaigns
Responsibilities
- Manage and grow platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube
- Create and post engaging content (reels, videos, graphics, campaigns)
- Highlight providers, staff, and services through storytelling and media
- Develop monthly awareness campaigns (Mental Health Awareness, Autism, Suicide Prevention, etc.)
- Run promotions (e.g., Google Review campaigns, $250 gift card giveaways)
- Design flyers, brochures, marketing packets (print & digital)
- Maintain consistent branding across all platforms
- Capture photo/video content of staff, events, and office culture
- Produce provider spotlight content and interviews (e.g., YouTube features)
- Maintain and update website content for SEO and relevance
- Analyze Google Business profile, SEO, and web traffic data
- Optimize visibility for targeted populations identified by leadership
- Promote company culture through: Employee highlights, Announcements (milestones, achievements, licensure, etc.)
- Strengthen engagement for both in-office and remote staff
- Support community outreach events (health fairs, radio and tv interviews, speakers bureau partnerships)
- Promote specialized services (Neurofeedback, EMDR, medication mgmt. services)
- Assist in recruitment branding (licensed supervisees, doctors, clinicians, patients and referral partners)
- Help promote newly BHCEN credentialed initiatives (Behavioral Health Certification for Excellence in Nevada)
- Maintain marketing materials and doctor/clinician business cards
- Assist in launching online service offerings (parenting classes, D.V. and S.A. court mandate programs, e-commerce payment receipt)
- Support data tracking for insurance panels and program growth
Benefits
- Flexible schedule
- Opportunity for full-time growth and advancement
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
