Brand Strategist (Health)

VMLY&R • New York, NY

54d • Hybrid

About The Position

A Strategist to support Directors/Group Directors in identifying insights, developing competitive analyses, and writing tactical briefs. This role requires a collaborative individual with strong analytical and communication skills, a passion for healthcare marketing, and a desire to learn and grow.

Requirements

• 1+ years of experience in market research, strategic planning, or a related field, preferably within the healthcare industry.
• Demonstrated analytical and problem-solving skills, with the ability to synthesize complex information and develop actionable insights.
• Experience in conducting secondary research, analyzing data, and developing presentations and reports.
• Excellent written and verbal communication skills, including the ability to present information clearly and persuasively.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, for creating presentations and analyzing data.
• A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.
• A proactive and self-motivated work style, with the ability to manage multiple tasks and meet deadlines efficiently.

Responsibilities

• Develop insight deep dives, initiate research projects, and manage logistics.
• Craft research proposals, screeners, and discussion guides.
• Analyze research findings, summarize insights, and identify implications.
• Analyze category or competitive dynamics, including drivers/barriers and competitor advantages/disadvantages.
• Learn to develop customer journeys and identify pain points and customer needs.
• Craft insight statements based on qualitative and quantitative research.
• Develop an understanding of positioning fundamentals and learn to formulate positioning statements.
• Draft background briefing documents and tactical briefs. Learn the creative brief development process.
• Participate in creative review meetings and provide feedback to creatives.
• Review creative assets for alignment with the brief.
• Assist in developing proposals, pre-reads, and workshop materials. Coordinate logistics and note-taking.
• Compile desk research, competitive audits, and coordinate market research.
• Participate in pitch meetings and develop storytelling materials.

Benefits

• Passionate, driven people: We champion a culture of people who do extraordinary work.
• Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits: What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities: We aim to nurture a culture of real-time feedback, a growth-oriented mindset, and plenty of training opportunities through VML and WPP so you can continue to grow personally and professionally.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees