Brand Strategist, Business Marketing

Ibotta•Denver, CO

1d•$80,000 - $90,000•Hybrid

About The Position

Ibotta is seeking a Brand Strategist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role sits at the intersection of brand strategy, creative development, and consumer insights, ensuring our brand shows up consistently and effectively across all touchpoints. By joining us, you will be stepping into an exciting, dynamic role within our growing B2B Marketing team. As the Brand Strategist, you will lead the development of customer-first strategies that bring Ibotta’s biggest brand moments to life. You’ll focus on shaping our day to day brand expressions and executing large, complex, cross-functional campaigns — ensuring every initiative delivers outsized value for Ibotta and ladders up to our broader brand and business goals. The ideal candidate is a strong project manager, cross-functional collaborator, and strategic storyteller who is passionate about building impactful marketing programs that drive awareness and revenue opportunities. This position is located in Denver, Colorado as a hybrid position, requiring 3 days in office. In-office hybrid days are Tuesday, Wednesday, and Thursday. Candidates must live in the United States. What you will be doing: The person in this role will report to the Head of Brand and work closely with them to ensure alignment with brand positioning and strategy.

Requirements

2-4+ years of experience in integrated marketing, brand marketing, growth marketing or product marketing.
Bachelor’s degree or equivalent experience
Demonstrated success leading large, complex, high-visibility campaigns in fast-paced environments.
Outstanding storytelling and brief-writing skills rooted in audience insights and clear strategic thinking.
Proven operational instincts, with the ability to identify gaps, improve processes, and drive clarity across stakeholders.
A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways, including influencing up.
Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel
Excellent organizational and time-management skills with the ability to manage multiple projects simultaneously.
Team player with strong communication skills and the ability to collaborate effectively across teams.
Self-starter and creative thinker who is always looking to improve upon existing processes and ways of working.
Proven analytical skills with the ability to tell a compelling story and make actionable recommendations.

Responsibilities

Steward brand strategy for Ibotta and how the brand is brought to life
Ensure cohesive messaging and visual alignment across brand assets; Partner closely with cross-functional marketing and sales teams to ensure cohesive execution.
Support development and delivery of integrated marketing campaigns across digital, social, retail, influencer, experiential, and PR channels
Monitor trends, competitive activity, and category news to inform strategy
Manage timelines, creative briefs, cross-functional alignment, and campaign execution
Assist in developing brand messaging, content needs, and storytelling frameworks
Manage timelines, creative briefs, cross-functional alignment, and campaign execution
Assist in developing brand messaging, content needs, and storytelling frameworks
Synthesize both qualitative and quantitative research to understand the “why” behind behavior, attitudes, and decision-making.
Help develop content best practices & scalable processes based on proven results.
Work with cross-functional teams on the ongoing development of Ibotta’s B2B content calendar.
Champion new ways of working by integrating AI into the creative process.
Explore and apply generative AI tools for design, imagery, video, and workflows; leading the team and company into the future of how creative work gets done.
Jump in when needed — whether building out campaign visuals, refining copy, or polishing a presentation.
Set the quality bar by showing, not just telling.