Brand & Strategic Communications Manager

Elsevier•Medford, MA

9d•Hybrid

About The Position

Sitting within the Cell Press Marketing team and reporting to the Head of Media & Communications, you will help define what stories Cell Press should tell, why they matter, who we need to reach, and how best to reach them. You will identify opportunities to bring the Cell Press brand, mission, vision, values, journals, people, and impact to life through compelling storytelling and integrated communications campaigns that resonate with researchers and authors and build affinity for the Cell Press brand. This is both a strategic and hands-on role. You'll set the strategy and creative direction for campaigns while also rolling up your sleeves to bring them to life. Sometimes you'll write the story yourself; sometimes you'll edit and shape content created by colleagues; and sometimes you'll identify and manage the right freelancer or creative partner to deliver it. You'll collaborate closely with channel owners across web, social, email, and other platforms to build integrated channel strategies and ensure our stories reach the right audiences. You'll also be responsible for demonstrating the impact of this work. You'll identify the metrics that matter, use data and insights to understand campaign performance, and communicate results and recommendations to stakeholders and senior leaders.

Requirements

Have 3–6 years of relevant experience in brand communications, strategic communications, content marketing, brand marketing, journalism, or a related discipline.
Experience developing strategic storytelling or integrated communications campaigns for external audiences.
Display excellent writing, editing, and storytelling skills, with the ability to make complex subjects clear, engaging, and relevant.
Have exceptional strategic thinking and editorial judgment, including the ability to identify which stories will advance brand and business objectives rather than simply creating content in response to requests.
Display project management skills and experience leading multi-stakeholder campaigns from strategy through execution and measurement.
Experience developing multi-channel strategies and collaborating with channel owners or specialists across areas such as web, social media, and email.
Display understanding of audience segmentation and the ability to tailor content, messaging, and distribution strategies to specific audiences.
Have a data-informed approach to communications, with experience identifying meaningful KPIs, interpreting campaign performance, and translating results into actionable recommendations.
Possess excellent presentation and stakeholder-management skills, including experience developing persuasive strategic decks and confidently presenting ideas and recommendations to senior stakeholders.
Experience briefing, commissioning, and managing freelancers, agencies, or other external creative partners.
Have familiarity with HubSpot and Cision, or comparable communications, marketing automation, and measurement platforms.
Able to balance strategic thinking with hands-on delivery and to work effectively across multiple concurrent priorities.
Have curiosity, creativity, sound judgment, and a collaborative approach.

Nice To Haves

Experience in scientific or scholarly publishing, science communications, or another science-related organization.
Familiarity with researchers, authors, and the scientific community as an audience.
Experience working with complex scientific or technical subject matter and translating it into accessible, engaging stories.
Experience with paid social media campaigns and/or targeted email marketing.
Experience using audience insights, segmentation, and targeting to improve campaign performance.

Responsibilities

Shape our strategic brand storytelling
Create and commission compelling content
Build integrated channel strategies
Measure and demonstrate impact
Lead campaigns and influence stakeholders

Benefits

wellbeing initiatives
shared parental leave
study assistance
sabbaticals
Health benefits: medical, dental, and vision coverage
Retirement benefits: 401(k) with match and Employee Share Purchase Plan
Wellbeing: wellness platform, Headspace subscription, and Employee Assistance Programs
Insurance: short- and long-term disability, life, accidental death, critical illness, and hospital indemnity
Family benefits: parental leave, adoption, and surrogacy support
Savings accounts: HSA, FSA, dependent care, and commuter benefits
Paid time off, plus volunteer and Employee Resource Group participation days